Category: Entrepreneurial

  • What is the Law of Linchpin Leverage?

    What is the Law of Linchpin Leverage?

    A Linchpin is indispensable and in his book Linchpin, Seth Godin throws light on the law of linchpin leverage. This law is as follows:

  • Who is a TRUE LINCHPIN?

    Who is a TRUE LINCHPIN?

    A true linchpin is an artist who is indispensable. As mentioned by Seth Godin in his book Linchpin, such an individual has a wonderful balance of charm, talent and perseverance. Are you a TRUE LINCHPIN?

  • Did Henry Ford kill Creativity?

    Did Henry Ford kill Creativity?

    This blogpost inspired from Seth Godin’s book Linchpin, focuses on how Henry Ford and his efficient factory model approach was able to kill creativity by making laborers easily replaceble. A linchpin is one who proves his remarkability by challenging the status quo and is a misfit in a factory model.

  • Importance of PERL in the FACTORY ERA

    Importance of PERL in the FACTORY ERA

    The goal of the factory era was to have maximum number of Perfectly Replaceable Laborers (PERL). The importance of PERL in the factory era can be understood from the following insight. This insight has been inspired from Seth Godin’s book Linchpin.

  • The Science behind Giving Up Early

    The Science behind Giving Up Early

    As humans we are more often that not happy to settle for average. The science behind giving up early and not aiming for the stars has been outlined in this blogpost. This insight has been inspired from Seth Godin’s book Linchpin and becomes the differentiating aspect between ordinary and Linchpin.

  • What is the RULE of ORDINARY PEOPLE?

    What is the RULE of ORDINARY PEOPLE?

    In the book E-Myth Revisited by Michael Gerber, the rule of ordinary people has been defined. As mentioned by Seth Godin in Linchpin, this rule very aptly explains how factory model is now irrelevant.

  • How Good Stories reinforce our Worldview?

    How Good Stories reinforce our Worldview?

    Good stories have the power of reinforce our worldview. These have the power to satisfy a consumer’s hidden desires. Inspired from Seth Godin’s book All Marketers are Liars.

  • Top Four Reasons of Product Failure

    Top Four Reasons of Product Failure

    The top four reasons of product as well as service failure has been illustrated below. This insight has been inspired from Seth Godin’s book All marketers are Liars.

  • Need of a Purple Cow in Marketing

    Need of a Purple Cow in Marketing

    The need of a purple cow in marketing is being felt now more than ever before. The reason why a purple cow is needed has been mentioned in All Marketers are Liars by Seth Godin.

  • How AUTHENTIC STORIES result in WIN WIN?

    How AUTHENTIC STORIES result in WIN WIN?

    The reason authentic stories result in win win has been highlighted in the below mentioned insight. This insight has been inspired from Seth Godin’s All Marketers are Liars.