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Category: Book review

  • ”Hunter” Vs “Farmer” – Key takeaway from Seth Godin’s “Permission Marketing”

    In this famous book ,to me,the difference between the easiest & most common form of marketing i.e. Interruption Marketing and the most desired form of marketing i.e. Permission Marketing stands out.

    An interruption marketer is like a hunter who wants to use the power of reach to put across the message to as many customers as possible.

    Whereas a Permission marketer cares about frequency and like a farmer crafts his message to nurture the relationship with only those customers who provide the permission to communicate.

    Wonderful comparison that brings out this difference in the most apt manner.

  • The “Permission Marketing” journey – The Seth Godin way

    The responsibility of a Permission marketer is to convert strangers to friends and friends to customers and then loyal customers.

    At each step through this journey trust increases and so does the responsibility of the marketer.

    As trust increases naturally profit increases.

  • Extending brain’s perception of successful product design to movies

    Don Norman in his book Emotional Design draws a great comparison between successful product design to great movies.

    He mentions the three V concept and relates human brain perception to truly successful movies.

    1st V – Visceral – Lizard brain characteristic that gets turned on by appearance , sounds , lights and external show.

    2nd V – Vicarious – This relates to behavioural characteristic wherein subconsciously a viewer keeps himself in the shoes of the actors and gets turned on momentarily.

    3rd V – Voyeuristic – Most important and leads to memories as a result of which we repeatedly watch certain great movies.

    Awesome analogy drawn by the author in making us realise the role of human Brain in making movies memorable ones.A truly great movie thus should have all the three aspects in the right balance.

  • Conceptual design view of designer Vs End User Mental Perception – The proper balance for product success

    The book “Emotional Design” by Don Norman talks about seamless message flow between the designer and end user for a truly successful product design.

    The conceptual design of the designer should resonate with the mental view of the end user of the product for the product to be a grand success.

    The way this message gets communicated has been mentioned as the system image. A truly great product would involve a proper prototype thorough testing and redesign in an iterative manner.

    A truly illuminating concept brought out by the author linking human brain’s perception of a product.

  • How our brain interprets product design

    Emotional Design by Don Norman makes a mention of this.The three layers of the brain w.r.t product design interpretation summarized as follows:

    Visceral Layer – This is the layer of brain which gets turned on by attractiveness or appearance of product.

    Behavioral Layer – Gets turned on by performance or usability friendliness , robustness of product.

    Reflective Layer – This is the uniqueness of humans where memories caused due to fulfillment result in a everlasting impact.

  • Why is there a need to hire ‘A’ grade employees for emerging start ups?

    The “Art of The Start” by Guy Kawasaki mentions the following famous saying of Steve Jobs , on the need to hire ‘A’ grade employees , for any emerging start up:

    ‘A’ grade employees would hire ‘A’ grade employees , ‘B’ grade employees would hire ‘C’ grade employees , ‘C’ grade employees would hire ‘D’ grade employees and soon the organization will be filled with bozos of no use.

  • Don’t forget this “P” of marketing – Seth Godin’s masterclass

    Aside from the widely accepted “P”s of marketing the most important and often forgotten “P” for marketers is the “Purple Cow”.

    By Purple Cow , what Seth Godin means is creating something remarkable and building a story around it to create customer stickiness.

  • Welcome post for motivation preachers and seekers

    Welcome post for motivation preachers and seekers

    By means of this first post would like to mention that this blog site is for preachers and seekers of motivation.In the hustle and bustle of our daily lives each one of us look forward for that shot of motivation and inspiration to re-energize ourselves in order to carry on our daily chores. With lessons learnt from numerous self help and motivational best sellers let us prepare ourselves to embark on the journey towards fulfillment.