Habits drive customer engagement. Habits drive repeat behavior. To understand how habits are key to increased customer lifetime value (CLTV) read this insightful post.
This post highlights why successful product companies drive customer engagement through habit forming behavior.
Though QWERTY keyboard in our phones and laptops come with inherent challenges, yet human irrationality has ensured QWERTY’s relevance even to this day.
To know WHY read this insight inspired from HOOKED.
To read more insightful posts from HOOKED, please read these blogs.
To understand the science as to how Variable Awards lead to Addiction, read this blog post.
In his book Hooked, the author Nir Eyal mentions how variable awards leads to addiction.
This cue is utilized by all popular social media channels e.g. Facebook, Instagram as well as slot machines in casinos.
The human brain craves for rewards and when the variability is more, the craving is more.
When used intelligently and ethically in a product, it can lead to habit forming behavior and high customer engagement.
To understand the MORE is MORE principle and especially how viral cycle time is related to viral growth, read this insight.
This insight tells how increase in viral cycle time can lead to viral growth in customer engagement.
To understand the nuances of the Hooked Model to drive your customer engagement, read this blog post.
The Hooked Model is an intriguing framework that finds a mention in Nir Eyal’s book Hooked.
When the steps are followed diligently, it leads to increased customer engagement and paves the way for habit forming products.
Read this book to unleash all wonderful insights related to this model.
As mentioned in the book The Power of Now, there are ONLY these THREE OPTIONS to deal with a DEMANDING SITUATION.
If you are still not focusing on the NOW then WHEN will you focus? This post emphasizes the virtue of focusing on the present rather than being obsessed with the past or future.
To focus on the NOW is the ONLY opportunity we have.
Neither can we control the PAST not the FUTURE.
Hence the most rational behavior is junk the worry habit and think about the NOW.
Inspired from the book The Power of Now, this should inspire you to focus on the PRESENT.
Have you ever wondered why emergencies make heroes out of ordinary people?
This insight from The Power of Now, provides us the reasoning for this riddle. Focusing on the PRESENT is the ONLY option available DURING an EMERGENCY.
This is the very reason seemingly ORDINARY PEOPLE come out all guns blazing and do TASKS which seem unthinkable.
The COVID 19 crisis and the Corona warriors bear ample testimony to this fact.
Human mind’s natural inclination is to reflect on the past and think about the future. The reason why you should not let your mind dominate you has been mentioned in this insight.
To know about more such insights on the Power of Now please read below:
Read this insight to understand why you need to observe your own thoughts and emotions to course correct as needed.
Eckhart Tolle mentions the virtues of observing our own thoughts and emotions in his book The Power of Now.
Not only does this make us think about the PRESENT it helps us diagnose problems going on in our mind to course correct as needed.
Read another useful insight from the book The Power of Now.