The typical journey of a good story has been wonderfully illustrated by Seth Godin in All Marketers are Liars.
Category: Book review
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FIBS versus FRAUDS in MARKETING
Fibs versus Frauds in marketing determines which story wins over a consumer and which one falls flat.
Authentic storytelling is key to marketing a product and this insight typifies the same.
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How BEST BUY’s bet on ANGELS paid off?
Best Buy’s bet on Angels over Devils paid off and resulted in huge profits.
This marketing masterclass wherein Best Buy focused on loyal customers paid off is a great lesson.
The below mentioned insight illustrates the same.
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Quirk on Human Decision Making
A Quirk on human decision making has been beautifully illustrated by Seth Godin in All Marketers are Liars.
Here is the insight
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IDEA versus VIRUS
When we compare an Idea versus a virus there are some startling similarities that we can realize.
This is precisely the reason Seth Godin mention about an Ideavirus in his book All Marketers are Liars.
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The Power of Authentic Stories
The Power of Authentic stories that marketers tell consumers can be understood from the below insight.
This insight has been inspired from All Marketers are Liars.
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The Four Step Response of Consumer Brain towards Marketing
The Four Step Response of Consumer Brain towards Marketing has been highlighted in this blog post.
The same has been inspired from Seth Godin’s book All Marketers are Liars.
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Extending Idea Diffusion Curve to Marketing
Extending George Moore’s Idea Diffusion Curve to marketing of new products is what we talk about in this post.
Seth Godin talks about tapping in UNFULFILLED worldview through compelling storytelling in his book, All Marketers are Liars.
As shown in the insight below, once the unfulfilled worldview is tapped into by the storytelling ability of a marketeer, these early adopters help to spread the word.
This is how Seth Godin talks about extending the idea diffusion curve to marketing.
For one more insightful post from this book, visit this link:
https://viewpointsunplugged.com/the-five-steps-of-remarkable-marketing/
To know more about the author Seth Godin and his blogsite please visit:
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The Best Definition of Consumer Worldview
The best definition of a consumer worldview can be found in Seth Godin’s book All marketers are Liars.
The insight inspired from the book has been illustrated below:
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Role of Frames in Storytelling
The role of frames in storytelling has been effectively outlined by Seth Godin in his book All marketers are Liars.
Frames are effectively utilized by smart marketers for effective storytelling to consumers.
