Extending George Moore’s Idea Diffusion Curve to marketing of new products is what we talk about in this post.

Seth Godin talks about tapping in UNFULFILLED worldview through compelling storytelling in his book, All Marketers are Liars.

As shown in the insight below, once the unfulfilled worldview is tapped into by the storytelling ability of a marketeer, these early adopters help to spread the word.

This is how Seth Godin talks about extending the idea diffusion curve to marketing.

For one more insightful post from this book, visit this link:

https://viewpointsunplugged.com/the-five-steps-of-remarkable-marketing/

To know more about the author Seth Godin and his blogsite please visit:

https://seths.blog