The hallmark of a remarkable story is its ability to meet the wishes that are part of a consumer’s worldview.
The elements of such a story has been highlighted in this post, inspired from All Marketers are Liars.
Tag: seth godin marketing tips
-
Top Four Reasons of Product Failure
The top four reasons of product as well as service failure has been illustrated below.
This insight has been inspired from Seth Godin’s book All marketers are Liars.
-
Need of a Purple Cow in Marketing
The need of a purple cow in marketing is being felt now more than ever before.
The reason why a purple cow is needed has been mentioned in All Marketers are Liars by Seth Godin.
-
How BEST BUY’s bet on ANGELS paid off?
Best Buy’s bet on Angels over Devils paid off and resulted in huge profits.
This marketing masterclass wherein Best Buy focused on loyal customers paid off is a great lesson.
The below mentioned insight illustrates the same.
-
Quirk on Human Decision Making
A Quirk on human decision making has been beautifully illustrated by Seth Godin in All Marketers are Liars.
Here is the insight
-
IDEA versus VIRUS
When we compare an Idea versus a virus there are some startling similarities that we can realize.
This is precisely the reason Seth Godin mention about an Ideavirus in his book All Marketers are Liars.
-
Extending Idea Diffusion Curve to Marketing
Extending George Moore’s Idea Diffusion Curve to marketing of new products is what we talk about in this post.
Seth Godin talks about tapping in UNFULFILLED worldview through compelling storytelling in his book, All Marketers are Liars.
As shown in the insight below, once the unfulfilled worldview is tapped into by the storytelling ability of a marketeer, these early adopters help to spread the word.
This is how Seth Godin talks about extending the idea diffusion curve to marketing.
For one more insightful post from this book, visit this link:
https://viewpointsunplugged.com/the-five-steps-of-remarkable-marketing/
To know more about the author Seth Godin and his blogsite please visit:
-
The TWO MOST common MISTAKES of ASPIRING individuals.
The following insight has been adopted from Seth Godin’s book “Poke The Box”
“There are two mistakes one can make along the road to truth. Not going all the way, and not starting.” Siddhartha Gautama”
-
What does it take to be REMARKABLE?
The following insight has been inspired and adopted from Seth Godin’s book “The Purple Cow“. The insight shows how we need to be prepared for criticism for being remarkable.
“If you’re remarkable, it’s likely that some people won’t like you. That’s part of the definition of remarkable. Nobody gets unanimous praise–ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.”
Read more such blogs inspired and adopted from the same book.
-
Are you trying too hard to SELL to STRANGERS?
The following marketing insight has been adopted from the following great quote of Seth Godin
“Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.”