Good stories have the power of reinforce our worldview. These have the power to satisfy a consumer’s hidden desires.
Inspired from Seth Godin’s book All Marketers are Liars.
Tag: All Marketers are Liars by Seth Godin
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The Hallmark of a Remarkable Story
The hallmark of a remarkable story is its ability to meet the wishes that are part of a consumer’s worldview.
The elements of such a story has been highlighted in this post, inspired from All Marketers are Liars.
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Top Four Reasons of Product Failure
The top four reasons of product as well as service failure has been illustrated below.
This insight has been inspired from Seth Godin’s book All marketers are Liars.
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How AUTHENTIC STORIES result in WIN WIN?
The reason authentic stories result in win win has been highlighted in the below mentioned insight.
This insight has been inspired from Seth Godin’s All Marketers are Liars.
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Typical Journey of a Good Story
The typical journey of a good story has been wonderfully illustrated by Seth Godin in All Marketers are Liars.
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FIBS versus FRAUDS in MARKETING
Fibs versus Frauds in marketing determines which story wins over a consumer and which one falls flat.
Authentic storytelling is key to marketing a product and this insight typifies the same.
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How BEST BUY’s bet on ANGELS paid off?
Best Buy’s bet on Angels over Devils paid off and resulted in huge profits.
This marketing masterclass wherein Best Buy focused on loyal customers paid off is a great lesson.
The below mentioned insight illustrates the same.
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Quirk on Human Decision Making
A Quirk on human decision making has been beautifully illustrated by Seth Godin in All Marketers are Liars.
Here is the insight
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IDEA versus VIRUS
When we compare an Idea versus a virus there are some startling similarities that we can realize.
This is precisely the reason Seth Godin mention about an Ideavirus in his book All Marketers are Liars.
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The Power of Authentic Stories
The Power of Authentic stories that marketers tell consumers can be understood from the below insight.
This insight has been inspired from All Marketers are Liars.
