Why is our LIMBIC brain in LOVE with the STATUS QUO?

The following self help and motivational insight has been adopted from Seth Godin’s book All Marketers Are Liars The limbic brain fears change and hence makes us reluctant to challenge the STATUS QUO as beautifully mentioned in the insight below. “The reason so many effective solutions take forever to get implemented is that the fearContinue reading “Why is our LIMBIC brain in LOVE with the STATUS QUO?”

Have you gauged your own WORLDVIEW yet?

The following self help and motivational insight has been adopted from Seth Godin’s book All Marketers Are Liars “A worldview is the lens used to look at every decision a person is asked to make.”

Why should a MARKETEER be an expert STORYTELLER ?

The following self help and motivational insight has been adopted from Seth Godin’s book All Marketers Are Liars “Stories (not ideas, not features, not benefits) are what spread from person to person.”

If you are a MARKETEER does this RING a BELL?

The following marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars “All marketers are storytellers. Only the losers are LIARS”

Which is that THING that comes in between effective change management?

The following marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars “The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got. In other words, people wait until they have a heart attack orContinue reading “Which is that THING that comes in between effective change management?”

What explains the COMMON pattern in all our DECISIONS?

The following marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars “A worldview is the lens used to look at every decision a person is asked to make.”

As a MARKETEER have you exploded this MYTH yet?

The following great marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars “We’d like to believe that efficient, useful, cost-effective products and services are the way to succeed. That hard work is its own reward. Most marketers carry around a worldview that describes themselves as innovators, not storytellers.”

As a MARKETEER how AUTHENTIC are your STORIES?

The following great marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars “All marketers are storytellers. Only the losers are liars”

Biggest ROADBLOCK to effective CHANGE IMPLEMENTATION..

The following great marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars “The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got. In other words, people wait until they have a heart attackContinue reading “Biggest ROADBLOCK to effective CHANGE IMPLEMENTATION..”