The following self help and motivational insight has been inspired from Seth Godin’s book All Marketers are Liars and showcases how our decisions are based on this lie we tell ourselves.
“People make decisions big and small based on just one thing: the lie we tell ourselves about what we’re about to do.”
Being aware of this can enable us to make better informed decisions.
The following marketing insight has been adopted from Seth Godin’s book All Marketers are Liars.
“Marketers profit because consumers buy what they want, not what they need. Needs are practical and objective, wants are irrational and subjective.”
Thus tapping in to consumer WANTS is a game changer.
The following insight has been adopted from Seth Godin’s book All marketers are Liars
“Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.”
The following insight has been adopted from Seth Godin’s book All Marketers are Liars
“We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.”
Though purely psychological this happens to most of us without we realizing the same.
The following great insight has been adopted from Seth Godin’s book All Marketers Are Liars
“The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got. In other words, people wait until they have a heart attack or get diabetes before they go on a diet.”
Read similar such blogs inspired from this bestseller..
The following great insight has been adopted from Seth Godin’s book All Marketers Are Liars.
“We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.”
Read similar blogs inspired and adopted from the same book here –
“Stories (not ideas, not features, not benefits) are what spread from person to person.”
Adopted from Seth Godin’s book All Marketers are Liars
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Read more insightful posts based on All Marketers are Liars
“All marketers are storytellers. Only the losers are liars.”
Adopted from Seth Godin’s All Marketers are Liars
For more such thoughtful insights please don’t forget to subscribe
The following self help and motivational insight has been adopted from Seth Godin’s book All Marketers Are Liars
The limbic brain fears change and hence makes us reluctant to challenge the STATUS QUO as beautifully mentioned in the insight below.
“The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got. In other words, people wait until they have a heart attack or get diabetes before they go on a diet.”
The following self help and motivational insight has been adopted from Seth Godin’s book All Marketers Are Liars
“A worldview is the lens used to look at every decision a person is asked to make.”