Why is our LIMBIC brain in LOVE with the STATUS QUO?

The following self help and motivational insight has been adopted from Seth Godin’s book All Marketers Are Liars

The limbic brain fears change and hence makes us reluctant to challenge the STATUS QUO as beautifully mentioned in the insight below.

The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got. In other words, people wait until they have a heart attack or get diabetes before they go on a diet.”