Adopted from the following great insight shared by Seth Godin from his book Linchpin

1. Masters the limbic brain(devil) and lets their rational brain take charge of the fear , stress of the limbic brain when it comes to taking risks in order to create insanely different things to achieve fulfillment.
2. Challenges the status quo
3. In the modern age where factory model has become irrelevant , has the guts to take risks to avoid sheep-walking.

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