Lot of effective solutions fail to get implemented , this is why

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got. In other words, people wait until they have a heartContinue reading “Lot of effective solutions fail to get implemented , this is why”

A key insight that can illuminate modern day marketers

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “In 2003 pharmaceutical companies spent more on marketing and sales than they did on research and development. When it comes time to invest, it’s pretty clear that spreading the ideas behind the medicine is more important than inventingContinue reading “A key insight that can illuminate modern day marketers”

Service recovery is a hard task for a marketer , this is why

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “When we recognize the fraud for what it is, we feel incredibly stupid. Something more than our bank accounts is damaged—our egos are damaged. As a result, it’s almost impossible for the marketer to regain our trust.”

Do not relate SUCCESS and LUCK , this explains why

Adopted from the following great insight shared by Malcolm Gladwell from the book Outliers “Success is not a random act. It arises out of a predictable and powerful set of circumstances and opportunities.”

This is what is meant by a WORLDVIEW

Adopted from the following insight shared by Seth Godin from his book All Marketers Are Liars “A worldview is the lens used to look at every decision a person is asked to make.”

Realizing this simple truth can make better Marketers

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization”

This is what happens when consumers feel cheated

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “When we recognize the fraud for what it is, we feel incredibly stupid. Something more than our bank accounts is damaged—our egos are damaged. As a result, it’s almost impossible for the marketer to regain our trust.”

This is the mistake MOST marketers make

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “We’d like to believe that efficient, useful, cost-effective products and services are the way to succeed. That hard work is its own reward. Most marketers carry around a worldview that describes themselves as innovators, not storytellers.”

This is the science behind buying pattern of consumers

Adopted from the following great quote of Seth Godin from his book All Marketers Are Liars “If consumers have everything they need, there’s nothing left to buy except stuff that they want. And the reason they buy stuff they want is because of the way it makes them feel.”

To choose the best suited career option , ask yourself this question

Adopted from the following great insight shared by Carmine Gallo “Ask yourself, ‘What makes my heart sing?’ Your passion is not a passing interest or even a hobby. A passion is something that is intensely meaningful and core to your identity. Once you identify what your passion is, can you say it influences your dailyContinue reading “To choose the best suited career option , ask yourself this question”