The following marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars “The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got. In other words, people wait until they have a heart attack orContinue reading “Which is that THING that comes in between effective change management?”
Tag Archives: Marketing lessons
What explains the COMMON pattern in all our DECISIONS?
The following marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars “A worldview is the lens used to look at every decision a person is asked to make.”
As a MARKETEER how AUTHENTIC are your STORIES?
The following great marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars “All marketers are storytellers. Only the losers are liars”
Is this what HARD WORK means to you?
The following self help and motivational insight has been adopted from the following great quote of Seth Godin “Hard work is about risk. It begins when you deal with the things that you’d rather not deal with: fear of failure, fear of standing out, fear of rejection. Hard work is about training yourself to leapContinue reading “Is this what HARD WORK means to you?”
Is this what HARD WORK means to you?
The following self help and motivational insight has been adopted from the following great quote of Seth Godin “Hard work is about risk. It begins when you deal with the things that you’d rather not deal with: fear of failure, fear of standing out, fear of rejection. Hard work is about training yourself to leapContinue reading “Is this what HARD WORK means to you?”
Are you trying too hard to SELL to STRANGERS?
The following marketing insight has been adopted from the following great quote of Seth Godin “Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.”
Do you have what it takes to be an ARTIST?
The following self help and motivational insight has been adopted from Seth Godin’s great quote.. “An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.”
Are you SCARED to MOVE OUT of your COMFORT ZONE?This will INSPIRE you to CHANGE..
The following self help and motivational insight has been adopted from Seth Godin’s book Linchpin “Discomfort brings engagement and change. Discomfort means you’re doing something that others were unlikely to do, because they’re hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back forContinue reading “Are you SCARED to MOVE OUT of your COMFORT ZONE?This will INSPIRE you to CHANGE..”
Are you in LOVE and LOST CONTROL of your MIND?Understand this BIOLOGICAL truth..
The following self help and motivational insight has been adopted from David Rock’s book Your Brain at Work “New lovers tend to “lose their minds” and do all sorts of crazy things in the heat of the moment. One study showed that new lovers’ brains have a lot in common with people on cocaine. DopamineContinue reading “Are you in LOVE and LOST CONTROL of your MIND?Understand this BIOLOGICAL truth..”
Can MONEY ALWAYS MOTIVATE us?This explains the IRRATIONALITY..
The following self help and motivational insight has been adopted from Dan Ariely’s book Predictably Irrational “Using money to motivate people can be a double-edged sword. For tasks that require cognitive ability, low to moderate performance-based incentives can help. But when the incentive level is very high, it can command too much attention and therebyContinue reading “Can MONEY ALWAYS MOTIVATE us?This explains the IRRATIONALITY..”
