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Tag: Marketing lessons

  • What makes APPLE so UNIQUE?

    What makes APPLE so UNIQUE?

    Daily writing prompt
    What are your favorite brands and why?
    View all responses

    There are several brands I like but nothing more than APPLE. I have always wondered on what makes Apple so unique. Read this blog post to know more.

    There are TWO BIG TRUTHS about Apple as a brand as highlighted by Seth Godin in All Marketers are Liars.

    1. Invent stuff worth talking about.
    2. Tell stories about what you’ve invented. Hence Make up great stories. That’s the new motto.

    In addition:

    “The organizations that succeed realize that offering a remarkable product with a great story is more important and more profitable than doing what everyone else is doing just a bit better.”

    Moreover the meteoric success of Apple is the INFINITE MINDSET that goes into producing customer centric products.

    Like Apple other iconic companies have all of these things in common:

    How do you EXPLAIN the phenomenal LONG TERM SUCCESS of companies like APPLE , SOUTHWEST?They play the INFINITE GAME to perfection..
  • Ultimate Goal of a Habit Forming Product

    Ultimate Goal of a Habit Forming Product

    To understand the ultimate goal of a habit forming product like FB, Instagram etc. read this blog post.

  • Importance of TRIGGERS in HOOKED MODEL

    Importance of TRIGGERS in HOOKED MODEL

    The importance of triggers in Nir Eyal’s HOOKED MODEL for customer engagement, has been illustrated in this particular blog post.

    For similar insights from this book, visit the link below:

    https://viewpointsunplugged.com/?s=hooked

  • Biggest REASON Innovative Products FAIL.

    Biggest REASON Innovative Products FAIL.

    The biggest reason that most innovative products fail has been highlighted in this particular blog post.

    This insight has been inspired from Nir Eyal’s book Hooked.

    For more such insightful blogs please visit:

    https://viewpointsunplugged.com/?s=hooked

  • Importance of Fogg Behavior Model

    Importance of Fogg Behavior Model

    Understanding the importance of Fogg Behavior Model for customer behavior

    To know the importance of the very famous Fogg Behavior Model for driving customer engagement, please read this insight.

    The significance of the model stems from the fact that it states that all three components of motivation, ability and trigger are needed in the right proportion to drive desired consumer behavior.

    The blog post has been inspired from Hooked, a book by Nir Eyal.

    For another such wonderful insight from the book Hooked, please read this insight:

    https://viewpointsunplugged.com/peculiarity-of-brains-pleasure-center-what/

    The book Hooked by Nir Eyal is indeed a rare gem. Its a must read if you want to build a habit forming product.

    https://www.amazon.in/Hooked-How-Build-Habit-Forming-Products-ebook/dp/B00NW01MKM

  • Habits are like Pearls. How?

    Habits are like Pearls. How?

    To understand how habits are like pearls, read this insight. Both are driven by the common thread of a TRIGGER.

  • What is Habit Zone?

    What is Habit Zone?

    Habit Zone to gauge Habit Forming Potential

    If you are looking to build a habit forming product to enhance customer engagement, understanding the habit zone is important to gauge the habit forming potential.

    To know more details about this concept and the parameters that lead to moving a product to the zone, read this blogpost.

    As you can see from this insight, two important parameters are perceived utility and frequency to help us understand the Habit Zone.

    Hooked by Nir Eyal illuminates us on many such interesting concepts that drive habit formation. These go a long way towards design of great products.

    To read another similar insight from the book Hooked, please read below:

    https://viewpointsunplugged.com/variable-awards-lead-to-addiction-how/

    To know more about Nir Eyal and his work please visit this link:

    https://en.wikipedia.org/wiki/Nir_Eyal

  • HUMAN IRRATIONALITY and QWERTY’s relevance.

    HUMAN IRRATIONALITY and QWERTY’s relevance.

    Though QWERTY keyboard in our phones and laptops come with inherent challenges, yet human irrationality has ensured QWERTY’s relevance even to this day.

    To know WHY read this insight inspired from HOOKED.

    To read more insightful posts from HOOKED, please read these blogs.

    https://viewpointsunplugged.com/?s=hooked

  • Variable Awards lead to Addiction. How?

    Variable Awards lead to Addiction. How?

    To understand the science as to how Variable Awards lead to Addiction, read this blog post.

    In his book Hooked, the author Nir Eyal mentions how variable awards leads to addiction.

    This cue is utilized by all popular social media channels e.g. Facebook, Instagram as well as slot machines in casinos.

    The human brain craves for rewards and when the variability is more, the craving is more.

    When used intelligently and ethically in a product, it can lead to habit forming behavior and high customer engagement.

  • Viral Cycle Time versus Viral Growth

    Viral Cycle Time versus Viral Growth

    To understand the MORE is MORE principle and especially how viral cycle time is related to viral growth, read this insight.

    This insight tells how increase in viral cycle time can lead to viral growth in customer engagement.