This insight inspired from All Marketers are Liars is all around exploding the myth around consumer lies.
As consumers we frequently lie to ourselves. This irrationality has been aptly captured and highlighted by Seth Godin in this book.
Shown below is a quick test to check the effect of the gravitational pull of free.
Dan Ariely mentions at length about the decoy effect to influence human irrationality, in his book Predictably Irrational. One practical example of this is how Williams Sonoma used decoy effect to revive sales of its bread bakery machine.
Read this insight to understand how the sales of its bread bakery machine was revived by exploiting a quirk of the brain.
Though we humans take a lot of pride in our rational abilities, many a times we behave irrationally. The decoy effect truly exploits the irrationality of our brain.
Dan Ariely’s book exploits the irrational aspects of the human brain. To read another such insight visit this link:
https://viewpointsunplugged.com/our-brains-reaction-to-integrity/
For all insights from this book please visit:
https://viewpointsunplugged.com/?s=predictably+irrational
To know more about the author visit this link:
The Decoy effect is a very common and is a ploy made use of by marketeers to trigger human irrationality while making choices. This has been wonderfully explained by Dan Ariely in his book Predictably Irrational.
This book explores different facets wherein our rational brain stops and irrationality takes over. Decoy effect is explained as a phenomenon when a NEGATIVE of a particular OPTION is purposefully introduced to divert the attention of potential buyers from other possible options.
Read this insight to know more about this phenomenon
Thus thorough explanation of the decoy effect shows how it can effect our irrationality while making choices.
Another one very interesting insight from this book can be found in the below link:
https://viewpointsunplugged.com/the-science-behind-working-of-a-placebo/
To know more about the author and his work please visit this link:
Dan Meyers coined the term Hospitality Quotient to mention about his hiring masterclass for recruiting people in the hospitality industry. Carmine Gallo wonderfully illustrates the same in his best selling book, The Storyteller’s Secret.
If you liked this blog, go write your own blog that can further pile on motivation..
The pitch on Tesla Powerwall provided by Elon Musk is a classic example of creative storytelling by bringing in a Hero-Villain perspective in storytelling.
Carmine Gallo highlights this aspect in his book The Storyteller’s Secret.
In his book The Storyteller’s Secret, Carmine Gallo shares this wonderful insight about how uninspiring origins give rise to world beaters.
The insight adopted from Charles Duhigg’s best selling book, The Power of Habit, illuminates us on the quirk of human brain used by marketers to drive new product sales.
Nir Eyal has very nicely mentioned the truth around the lifecycle of habit forming products in his book Hooked. Read this wonderful insight to know more about habit forming products.
“Habit-forming products often start as nice-to-haves (vitamins) but once the habit is formed, they become must-haves (painkillers).”
Hooked – Nir Eyal
Further to the lifecycle of habit forming products, read another wonderful insight on habit forming products.
To know about a similar insight on habit forming products, read this blog post.
https://viewpointsunplugged.com/ultimate-goal-of-a-habit-forming-product/
And finally to know more about the author Nir Eyal read this link:
https://en.wikipedia.org/wiki/Nir_Eyal
Also please do not forget to grab a copy of the book named Hooked from Nir Eyal. This is your first step towards building a habit forming product.
https://www.amazon.in/Hooked-How-Build-Habit-Forming-Products-ebook/dp/B00NW01MKM
