The new model of commerce is interactive , fluid and decentralized This is a far cry from the traditional model wherein a tiny group defines a product or brand and a team of people go to sell it. In the modern day every person who interacts with a consumer is doing marketing as leadership. HenceContinue reading “Why the new model of Commerce needs Linchpins?”
Tag Archives: Marketing lessons
Why the new model of Commerce needs Linchpins?
The new model of commerce is interactive , fluid and decentralized This is a far cry from the traditional model wherein a tiny group defines a product or brand and a team of people go to sell it. In the modern day every person who interacts with a consumer is doing marketing as leadership. HenceContinue reading “Why the new model of Commerce needs Linchpins?”
A Linchpin is indispensable for this reason
Shown below is the diagram that shows the traits that go on to make a Linchpin indispensable When we take the path of servile obedience for the sake of risk averseness we end up Surrendering a fulfilled life Adopted from Seth Godin’s Linchpin
How the “limbic brain” creates resistance
The Limbic brain understands only signals and it’s inherent tendency is to resist change. This resistance , the fear of standing out rears its ugly head every time we are on the hook for the sort of work that demands unique creativity Linchpins are the sparse little willing to do this sort of work overcomingContinue reading “How the “limbic brain” creates resistance”
Unique creativity in Linchpins
“Unique creativity requires domain knowledge , a position of trust and the generosity to actually contribute Unique implies creativity is focused and insightful” This is why unique creativity cannot be replicated in a factory model of working and is specific to Linchpins Adopted from Seth Godin’s book Linchpin
How a “Linchpin” leads and connects people?
“A “Linchpin” helps leads and connects people in the organization actively and with finesse. This takes emotional labor and cannot be done by following instructions in a manual.” Adopted from Seth Godin’s book Linchpin.
The seven qualities of a “Linchpin”
The seven qualities that goes into making a “Linchpin” indispensable are: Providing a unique interface between members of the organization Delivering unique creativity Managing a situation of great complexity Leading customers Inspiring staff Providing deep domain knowledge Possessing a unique talent Adopted from Seth Godin’s book Linchpin
This truth on marketing has not changed over the years
“For the last five hundred years . the best way to succeed has been to treat everyone as a stranger you could do business with.” Adopted from Seth Godin’s book Linchpin
Overcoming resistance of the limbic brain
The limbic brain or the lizard brain in human beings is the single biggest resistance towards change. Its inherent tendency is to anticipate fear and stay away from things that bring in a change to the status quo. A linchpin conquers the resistance of the limbic brain and is open to take calculated risks. “ItContinue reading “Overcoming resistance of the limbic brain”
Understanding the law of “Linchpin Leverage”
The law of Linchpin leverage states that: “The more value you create in your job , the fewer clock minutes of labor you actually spend creating the value” This separates a Linchpin from the GOOD Adopted from Seth Godin’s book Linchpin
