Tag: Marketing lessons
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Exploding the Myth around CONSUMER LIES
Myth around Consumer Lies what is it? This insight inspired from All Marketers are Liars is all around exploding the myth around consumer lies. As consumers we frequently lie to ourselves. This irrationality has been aptly captured and highlighted by Seth Godin in this book.
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Nine Characteristics of Great Stories
All great stories have these nine characteristics.
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Quick Test to check the Gravitational Pull of Free
Have you experienced this Gravitational Pull of Free? Shown below is a quick test to check the effect of the gravitational pull of free.
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Learn how Williams Sonoma’s Decoy revived Bread Machine sales
Williams Sonoma’s decoy to revive sales
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Understanding the DECOY EFFECT to TRIGGER IRRATIONALITY
Decoy effect to trigger irrationality
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What is HOSPITALITY QUOTIENT?
Knowing about Hospitality Quotient can make recruitment easier Dan Meyers coined the term Hospitality Quotient to mention about his hiring masterclass for recruiting people in the hospitality industry. Carmine Gallo wonderfully illustrates the same in his best selling book, The Storyteller’s Secret. If you liked this blog, go write your own blog that can further…
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Learnings from Elon Musk’s Powerwall pitch
Key Lessons from Elon Musk’s Tesla Powerwall pitch The pitch on Tesla Powerwall provided by Elon Musk is a classic example of creative storytelling by bringing in a Hero-Villain perspective in storytelling. Carmine Gallo highlights this aspect in his book The Storyteller’s Secret.
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The quirk about people with UNINSPIRING ORIGINS?
If you have an uninspiring origin this should motivate you In his book The Storyteller’s Secret, Carmine Gallo shares this wonderful insight about how uninspiring origins give rise to world beaters.
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How to Drive Sales of New Products?
Subtle Art of Driving New product Sales The insight adopted from Charles Duhigg’s best selling book, The Power of Habit, illuminates us on the quirk of human brain used by marketers to drive new product sales.
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What defines GOOD MARKETING?
Good Vs Bad Marketing The Simon Sinek great insight clearly illustrates the differences between good and bad marketing. Read a similar motivating blog adopted from Simon Sinek’s famous quote. What makes VULNERABILITY an uniquely INNATE feeling? – Pile on Motivation (viewpointsunplugged.com) Read some similar inspiring quotes from Simon Sinek in the link below – Happy…