How did Decoy effect help Williams Sonoma revive Bread Machine Sales

Dan Ariely mentions at length about the decoy effect to influence human irrationality, in his book Predictably Irrational. One practical example of this is how Williams Sonoma used decoy effect to revive sales of its bread bakery machine.

Read this insight to understand how the sales of its bread bakery machine was revived by exploiting a quirk of the brain.

Though we humans take a lot of pride in our rational abilities, many a times we behave irrationally. The decoy effect truly exploits the irrationality of our brain.

Have you read Predictably Irrational?

Dan Ariely’s book exploits the irrational aspects of the human brain. To read another such insight visit this link:

https://viewpointsunplugged.com/our-brains-reaction-to-integrity/

For all insights from this book please visit:

https://viewpointsunplugged.com/?s=predictably+irrational

To know more about the author visit this link:

https://en.wikipedia.org/wiki/Dan_Ariely