Starbucks is a unique brand for this reason
Have you ever wondered what makes Starbucks a unique brand, read this insight to know more on the reason.


Have you ever wondered what makes Starbucks a unique brand, read this insight to know more on the reason.


Explore our brain’s reaction when we exhibit integrity via the following insight inspired from Predictably Irrational.
Our brain loves the exhibition of integrity and hence this insight should inspire us to show integrity at all times.


To understand the irrationality and understand the reason why a seller values own property more than the buyer, read this insight inspired from Predictably Irrational.

To read more insights from Predictably Irrational please visit the following link:
Human irrationality around the tendency of keeping all options open is indeed illuminating. This quirk has been illustrated via the following insight from Predictably Irrational.


Human beings exhibit irrationality around sensitivity to price changes. This is a quirk of our brain wherein the rational brain stops stops functioning and irrationality takes over.
This insight illuminates us on this irrationality.


It is imperative to understand that every human being has both the Hot and Cold states of mind. The Hot State is when the limbic brain triggers and can make us go crazy. Hence the need to study both the hot and cold states of mind.
This insight inspired from Dan Ariely’s book Predictably Irrational illuminates us on the same topic.


There are two reasons why placebo works. This has been wonderfully explained by Dan Ariely in his book Predictably Irrational.
This insights captures the two reasons.


The irrationality around experiencing lower quality due to discounted prices has been captured in this insight, inspired from Predictably Irrational.


The science behind the working of a placebo has been wonderfully illustrated by Dan Ariely in his book Predictably Irrational.
The insight inspired from this book has been mentioned below
This shows the true power of mind to self heal. This proves that if our mind wants we can achieve the unthinkable.

To read another wonderful insight from the same book please read below:
https://viewpointsunplugged.com/best-definition-of-procrastination/
This book is a personal favorite of mine, so in case you have not read this do not wait and grab a copy today.
Let’s pile on motivation.

We should refrain from applying market norms to social exchanges since they can lead to irreparable damage. Dan Ariely illustrates this in a very crisp manner in his book Predictably Irrational that shows why we should be careful with social exchanges and not bring money into the equation.
Illustrated below is the reason why we should refrain from applying market rulesto social interactions.
Doing this can thus cause irreparable damage to social relationships.

To read another such insight from the book Predictably Irrational please read:
https://viewpointsunplugged.com/biggest-difference-between-standard-and-behavioral-economics/
To know more about Dan Ariely read the link below: