How do you define Procrastination?
Dan Ariely defines procrastination in a very subtle and crisp manner in his book Predictably Irrational. The best definition of procrastination has been captured in the following insight.


Dan Ariely defines procrastination in a very subtle and crisp manner in his book Predictably Irrational. The best definition of procrastination has been captured in the following insight.


Self Herding is a phenomenon that makes us innately irrational. The insight below illustrates this phenomenon and the irrationality around the same.


Traditional economic theory assumes that a human being is rational. The human irrationality exposes the major flaws in the traditional economic theory.


Human irrationality is the myth that is exploded by behavioral economics which makes it different.
Please see below the insight calling out this difference.


Inspired from Dan Ariely’s book Predictably Irrational, The author explains in detail the unethical aspects associated with the phenomenon of Wardrobing. Read this insight from the book to know more about Wardrobing.

Like Wardrobing there are multiple other practices followed by human beings out of irrationality.
Check out this insight from the same book to get enlightened:
https://viewpointsunplugged.com/our-brains-love-for-relativity/
And finally in case you have not yet read this fascinating book, please grab a copy and learn about interesting quirks of our brain. I truly loved this book and sincerely hope you too like the same.

The harmful effects of being lured by the gravitational pull of free have been highlighted below from Predictably Irrational.


Shown below is a quick test to check the effect of the gravitational pull of free.


Our brain loves relativity and the reason for this has been beautifully illustrated by Dan Ariely in his book Predictably Irrational.
Highlighted below is the insight inspired from this book that shows why we always tend to choose in relative terms.

This would have frequently happened to you as well and is indeed a quirk of the brain wherein we think irrationally.
To know more about anther insight on irrationality read this link below:
https://viewpointsunplugged.com/harmful-effects-of-being-lured-by-the-gravitational-pull-of-free/
For all insights from this book please visit –
https://viewpointsunplugged.com/?s=predictably+irrational
This book is a must read for all of you who love psychology. Grab a copy today:

When an anchor price is set in our mind it becomes a basis for future decision making. This quirk of our brain is made us by marketeers to position their products.
The anchor effect and its relation to decision making has been illustrated by Dan Ariely in his book Predictably Irrational. This is one of the many irrational quirks of our brain.


Dan Ariely mentions at length about the decoy effect to influence human irrationality, in his book Predictably Irrational. One practical example of this is how Williams Sonoma used decoy effect to revive sales of its bread bakery machine.
Read this insight to understand how the sales of its bread bakery machine was revived by exploiting a quirk of the brain.

Though we humans take a lot of pride in our rational abilities, many a times we behave irrationally. The decoy effect truly exploits the irrationality of our brain.
Dan Ariely’s book exploits the irrational aspects of the human brain. To read another such insight visit this link:
https://viewpointsunplugged.com/our-brains-reaction-to-integrity/
For all insights from this book please visit:
https://viewpointsunplugged.com/?s=predictably+irrational
To know more about the author visit this link: