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Tag: dan ariely insights

  • The DECOY EFFECT and Human IRRATIONALITY

    The DECOY EFFECT and Human IRRATIONALITY

    How can Decoy Effect make you behave irrationally?

    The Decoy effect is a very common and is a ploy made use of by marketeers to trigger human irrationality while making choices. This has been wonderfully explained by Dan Ariely in his book Predictably Irrational.

    The relation between Decoy Effect and human irrationality

    This book explores different facets wherein our rational brain stops and irrationality takes over. Decoy effect is explained as a phenomenon when a NEGATIVE of a particular OPTION is purposefully introduced to divert the attention of potential buyers from other possible options.

    Read this insight to know more about this phenomenon

    Thus thorough explanation of the decoy effect shows how it can effect our irrationality while making choices.

    Explore more from Predictably Irrational

    Another one very interesting insight from this book can be found in the below link:

    https://viewpointsunplugged.com/the-science-behind-working-of-a-placebo/

    To know more about the author and his work please visit this link:

    https://en.wikipedia.org/wiki/Dan_Ariely

  • Demystifying human irrationality from Predictably Irrational

    Demystifying human irrationality from Predictably Irrational

    Daily writing prompt
    What are you doing this evening?
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    Predictably Irrational key irrational insights

    As you are aware I am a bibliophile and am currently reading a wonderful book named Predictably Irrational by Dan Ariely. So this evening I plan to read this book even further for demystifying human irrationality mentioned at length in Predictably Irrational.

    This is indeed a wonderful book and mentions THREE IRRATIONALITIES which even the MOST RATIONAL human being will fall prey to:

    1. Decoy effect – When comparing between A and B if a decoy ins introduced for one option say -A, we tend to ignore B all together and allude towards A.
    2. Anchor effect – First impression is always the best impression , and can influence all our decisions relative to that impression.
    3. Gravitational pull of FREE – We agree with it or not , all humans have a natural inclination towards something offered for FREE even though that product/service being offered is not something that we desire.

    For more insights from this book visit-

    https://viewpointsunplugged.com/?s=predictably+irrational