How can Decoy Effect make you behave irrationally?

The Decoy effect is a very common and is a ploy made use of by marketeers to trigger human irrationality while making choices. This has been wonderfully explained by Dan Ariely in his book Predictably Irrational.

The relation between Decoy Effect and human irrationality

This book explores different facets wherein our rational brain stops and irrationality takes over. Decoy effect is explained as a phenomenon when a NEGATIVE of a particular OPTION is purposefully introduced to divert the attention of potential buyers from other possible options.

Read this insight to know more about this phenomenon

Thus thorough explanation of the decoy effect shows how it can effect our irrationality while making choices.

Explore more from Predictably Irrational

Another one very interesting insight from this book can be found in the below link:

https://viewpointsunplugged.com/the-science-behind-working-of-a-placebo/

To know more about the author and his work please visit this link:

https://en.wikipedia.org/wiki/Dan_Ariely