Habit Zone to gauge Habit Forming Potential

If you are looking to build a habit forming product to enhance customer engagement, understanding the habit zone is important to gauge the habit forming potential.

To know more details about this concept and the parameters that lead to moving a product to the zone, read this blogpost.

As you can see from this insight, two important parameters are perceived utility and frequency to help us understand the Habit Zone.

Hooked by Nir Eyal illuminates us on many such interesting concepts that drive habit formation. These go a long way towards design of great products.

To read another similar insight from the book Hooked, please read below:

https://viewpointsunplugged.com/variable-awards-lead-to-addiction-how/

To know more about Nir Eyal and his work please visit this link:

https://en.wikipedia.org/wiki/Nir_Eyal