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Tag: Habit Zone

  • What is Habit Zone?

    What is Habit Zone?

    Habit Zone to gauge Habit Forming Potential

    If you are looking to build a habit forming product to enhance customer engagement, understanding the habit zone is important to gauge the habit forming potential.

    To know more details about this concept and the parameters that lead to moving a product to the zone, read this blogpost.

    As you can see from this insight, two important parameters are perceived utility and frequency to help us understand the Habit Zone.

    Hooked by Nir Eyal illuminates us on many such interesting concepts that drive habit formation. These go a long way towards design of great products.

    To read another similar insight from the book Hooked, please read below:

    https://viewpointsunplugged.com/variable-awards-lead-to-addiction-how/

    To know more about Nir Eyal and his work please visit this link:

    https://en.wikipedia.org/wiki/Nir_Eyal

  • “Hook Model” – How to “Hook” a customer to a product?

    “Hooked” by Nir Eyal makes a mention of the Hook Model and ways to ingrain a product in the mind’s of a customer.

    To hook a customer to a product , the product should get ingrained with the habit of the customer.The following are important takeaways:

    1. Hook Model – Start with and move subsequently a) Trigger b) Action c) variable Rewards d) Investment
    2. Habit Zone – A product should start as a vitamin(nice to have) and should end up being a pain killer(must have).When the frequency v/s Perceived utility crosses the Habit Zone threshold the customer cannot live without the product e.g. FB , Instagram
    3. Habit formation is a  key for a product’s high performance and repeat value in the mind of a customer.