There are several brands I like but nothing more than APPLE. I have always wondered on what makes Apple so unique. Read this blog post to know more.

There are TWO BIG TRUTHS about Apple as a brand as highlighted by Seth Godin in All Marketers are Liars.

1. Invent stuff worth talking about.
2. Tell stories about what you’ve invented. Hence Make up great stories. That’s the new motto.

In addition:

“The organizations that succeed realize that offering a remarkable product with a great story is more important and more profitable than doing what everyone else is doing just a bit better.”

Moreover the meteoric success of Apple is the INFINITE MINDSET that goes into producing customer centric products.

Like Apple other iconic companies have all of these things in common:

How do you EXPLAIN the phenomenal LONG TERM SUCCESS of companies like APPLE , SOUTHWEST?They play the INFINITE GAME to perfection..