The following great insight has been adopted from Seth Godin’s book All Marketers Are Liars.

“We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.”

Read similar blogs inspired and adopted from the same book here –

https://viewpointsunplugged.com/2020/06/06/a-key-insight-that-can-illuminate-modern-day-marketers/