Know about the evolutionary journey of Modern Day marketing
Seth Godin mentions that modern day is all about storytelling. The evolutionary journey of modern day marketing is a shift from mass marketing to the ability to tell compelling stories.
This insight inspired from the book All marketers are Liars compares modern day marketing v/s historical marketing and hence shows the journey.
Through this insight we come to understand how modern day marketing has evolved over time.
In the industrial age, production dictated marketing whereas in the modern conceptual age storytelling plays a key role.
Have you read this book yet?
The book All Marketers are Liars is a masterclass in marketing. Please find below another wonderful post inspired from the same book.
https://viewpointsunplugged.com/typical-journey-of-a-good-story/
To know more about the author Seth Godin and his inspirational work please visit:
https://en.wikipedia.org/wiki/Seth_Godin
