The following insight has been adopted from Seth Godin’s book All Marketers are Liars.
“Humans are able to make extremely sophisticated judgments in a fraction of a second. And once they’ve drawn that conclusion, they resist changing it.”
Category: Leadership
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Why do SMART MARKETERS succeed?
The following great marketing insight has been adopted from Seth Godin’s book All Marketers are Liars..
“Don’t try to change someone’s worldview is the strategy smart marketers follow.”
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Of AUTHENTICITY and your FIRST IMPRESSION..
The following self help and motivational insight has been adopted from Seth Godin’s book All Marketers are Liars..
“The problem with first impressions isn’t that they’re not important (They are important! They’re crucial!) but that we have no idea at all when that first impression is going to occur. Not the first contact, but the first impression.
That’s why authenticity matters.” -
Aren’t our DECISIONS based on THIS LIE?
The following self help and motivational insight has been inspired from Seth Godin’s book All Marketers are Liars and showcases how our decisions are based on this lie we tell ourselves.
“People make decisions big and small based on just one thing: the lie we tell ourselves about what we’re about to do.”
Being aware of this can enable us to make better informed decisions.
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Can CONSUMER NEEDS alone make a MARKETEER profitable?
The following marketing insight has been adopted from Seth Godin’s book All Marketers are Liars.
“Marketers profit because consumers buy what they want, not what they need. Needs are practical and objective, wants are irrational and subjective.”
Thus tapping in to consumer WANTS is a game changer.
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The SECRET of HIGH PRODUCTIVITY during AFTERNOON..
The following self help and motivational insight has been adopted from Daniel Pink’s book When..
Afternoons are the BERMUDA TRIANGLES of our DAYS and go make it productive NAPUCCINO is a great technique..
“Coffee, followed by a nap of ten to twenty minutes, is the ideal technique”
“Coffee-then-nap combination known as the “nappuccino.”
Practice NAPUCCINO to make your afternoons more productive.
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The PERFECT RECIPE to make INNOVATION happen.
The following self help and motivational insight has been adopted from Cal Newport’s book So Good They Can’t Ignore You.
“Giving people more control over what they do and how they do it increases their happiness, engagement, and sense of fulfillment.”
This is why all innovative workplaces adopt this principle to get the best out of their employees.
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What makes the CRAFTSMAN MINDSET so LUCRATIVE?
The following self help and motivational insight has been adopted from Cal Newport’s book So Good They Can’t Ignore You..
“Craftsman mindset focuses on what you can offer the world, the passion mindset focuses instead on what the world can offer you. This mindset is how most people approach their working lives.”
This is why adopting a craftsman mindset is so desirable.
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Why does PROGRESS and UNREASONABILITY go hand in hand?
The following self help and motivational insight has been adopted from Malcolm Gladwell’s book David and Goliath.
“The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”
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THIS is WHEN we EARN COURAGE..
The following self help and motivational insight has been adopted from Malcolm Gladwell’s book David and Goliath.
“Courage is not something that you already have that makes you brave when the tough times start. Courage is what you earn when you’ve been through the tough times and you discover they aren’t so tough after all.”
Thus COURAGE needs to be EARNED..