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Category: Leadership

  • Why just copying a business model will never work?

    SouthWest Airlines copied their model from Pacific SouthWest Airlines , even copied their name but eventually carved a niche out for themselves.

    This is because Herb Kelleher was successfully able to communicate the WHY which translated into all the employee touchpoints with the customers.The consistency of messaging is the reason SouthWest has had customer loyalty over the years.

    Seeing the rising popularity of SouthWest’s low cost model , prompted United to Start TED and Delta to start SONG as the low cost variants.

    Since both United and Delta copied the WHAT from SouthWest and did not focus on the WHY hence these models never took off.

    Mentioned below links showcase the respective failures of United and Delta with their low cost segments.

    https://www.adweek.com/brand-marketing/united-shut-down-ted-airlines-95995/

    Source Adweek

    https://www.adweek.com/brand-marketing/united-shut-down-ted-airlines-95995/https://www.nytimes.com/2005/10/29/business/delta-to-close-song-its-lowfare-airline.html

    Source NY Times

    Thus just copying the WHAT is not sufficient for long term sustenance.When the WHY is clear and communicated that way is when customers truly become loyal customers.

    Adopted from Simon Sinek’s book Start With Why

  • Why are Charismatic leaders able to command customer loyalty?

    We are all drawn to charismatic great leaders and organizations who are good at communicating what they believe.

    Their ability to make us feel we belong , feel safe and not alone is part of what gives them the ability to inspire us.

    These are leaders who have the ability to draw us close to them in order to command our loyalty.

    This results in us feeling a strong sense of BOND with these leaders and organizations.

    Adopted from Simon Sinek’s book Start With Why.

  • Why “Manipulation” works only in the SHORT TERM?

    To get short term benefits and returns “Manipulation” and trickery by means of risk/reward behavior manipulation becomes the strategy of choice for most companies and marketers.

    As with short cuts this has its own share of pitfalls in the long run.This is because NOT manipulation but INSPIRATION results in  loyalty which results in long term benefits.

    Organizations who have STARTED with WHY and build customer loyalty for e.g. Walmart , Apple etc.  have struggled when their WHY went fuzzy due to the presence of a finite minded leaders.When this happens it becomes difficult to maintain the growth , loyalty and to inspire employees.

    Time is witness that in order to bring such iconic companies back on track has needed an infinite minded leader back at the helm.Steve Jobs , Doug McMillon , Michael Dell the list goes on have returned to get their respective companies back on track by reviving the WHY.

    Adopted from Simon Sinek’s book Start With Why

  • Building customer loyalty by communicating the “WHY” aspect in a product

    People DO NOT buy WHAT we do but they buy WHY we do it.

    The touch point of an organization with customers or market place is where the WHAT aspect of a product is exposed.

    Once the WHY communicated in a VISION translates to the WHAT aspect of a product is when the “innovators” , “early adopters” are able to understand the meaning of the product and get loyal with the product.Subsequently they are the ones who spread “word of mouth” to the masses.

    Thus communicating the WHY aspect of a product has to be very clear to convert customers into loyal customers.

    Adopted from Simon Sinek’s book Start With Why

  • What is meant by “Breakage” in Retailing?

    The manipulative nature of promotions is very well established in the RETAIL INDUSTRY and one such principles is termed as “BREAKAGE”.

    BREAKAGE measures the percentage of customers who FAIL to take ADVANTAGE of a PROMOTION and end up paying FULL PRICE for the product instead.

    This typically happens when buyers do not bother performing the necessary steps to claim REBATES , a process purposely kept complicated to increase the likelihood of mistakes or inaction.

    Adopted from Simon Sinek’s book Start With Why

  • Great quote on self help

    “We can TEACH only if we are willing to LEARN.”

    Adopted from Simon Sinek’s quotes

  • Adopting an infinite mindset

    “To live our lives with an INFINITE MINDSET is to LIVE A LIFE of SERVICE.”

    Adopted from Simon Sinek’s quotes

  • Most amazing quote I have ever come across

    “To GO FAST , go ALONE.

    To GO FAR , go TOGETHER.”

    Adopted from Simon Sinek’s book Together is Better

  • The art of constantly learning from deserving competitors

    “Our BEST COMPETITORS reveal our WEAKNESSES.

    The GOAL is NOT to BEAT our COMPETITION but rather to IMPROVE OURSELVES.”

    Adopted from Simon Sinek’s quotes

     

  • Failures are the pillars of “Good Stories”

    Adopted from the following quote of Simon Sinek:

    “If EVERYTHING goes RIGHT , we get a GOOD EXPERIENCE.

    If EVERYTHING goes WRONG , we get a GOOD STORY.”