Good stories have the power of reinforce our worldview. These have the power to satisfy a consumer’s hidden desires.
Inspired from Seth Godin’s book All Marketers are Liars.
Category: Leadership
-
The Hallmark of a Remarkable Story
The hallmark of a remarkable story is its ability to meet the wishes that are part of a consumer’s worldview.
The elements of such a story has been highlighted in this post, inspired from All Marketers are Liars.
-
Top Four Reasons of Product Failure
The top four reasons of product as well as service failure has been illustrated below.
This insight has been inspired from Seth Godin’s book All marketers are Liars.
-
Need of a Purple Cow in Marketing
The need of a purple cow in marketing is being felt now more than ever before.
The reason why a purple cow is needed has been mentioned in All Marketers are Liars by Seth Godin.
-
How AUTHENTIC STORIES result in WIN WIN?
The reason authentic stories result in win win has been highlighted in the below mentioned insight.
This insight has been inspired from Seth Godin’s All Marketers are Liars.
-
Typical Journey of a Good Story
The typical journey of a good story has been wonderfully illustrated by Seth Godin in All Marketers are Liars.
-
World Optimism Day
If I were to invent a holiday, it would be WORLD OPTIMISM DAY.
The date would be 9th October, the birth date of Simon Sinek, the creator of the Optimism Company.
I have been a long time admirer of Simon, for his constant endeavor to preach optimism and fulfillment to masses.
Since optimism is the most positive emotion, it would be an honor to invent this holiday for the world.
-
The DIP CURVE and its significance
The Journey towards mastery
The Dip curve is a concept highlighted by Seth Godin in his best selling book. This is indeed a fascinating book and whatever I have learnt from this book I would like to enlighten you to help you take a step towards mastery.
Significance of Dip Curve
In his best selling book, Seth Godin has mentioned about this curve and hence the journey towards attainment of mastery. Like our life has ups and downs, the journey towards Mastery is filled with pitfalls. He who gets out of the DIP by showing the right amount of resilience, wins in life. Hence I find this concept not only realistic but very inspirational as well.
Highlighted below is the essence of the DIP CURVE and the various stages involved. The key point is the DIP wherein resilience, mental strength and will power is going to help you cross the chasm and eventually attain mastery
For another such insightful from Seth Godin, please visit:
https://viewpointsunplugged.com/what-does-woodpeckers-obsession-teach-us/
The book Dip by Seth Godin is a true masterclass. I would encourage all of you to grab a copy and be enlightened.
-
How BEST BUY’s bet on ANGELS paid off?
Best Buy’s bet on Angels over Devils paid off and resulted in huge profits.
This marketing masterclass wherein Best Buy focused on loyal customers paid off is a great lesson.
The below mentioned insight illustrates the same.
-
THREE Magic Genie WISHES
The Three magic genie wishes of mine would be as follows:
- Feel INSPIRED and FULFILLED every single day
- Ability to FOCUS and engage in DEEP WORK which helps to leave behind a legacy
- Ability to adopt an INFINITE MINDSET to improve myself as an individual every single day.
Even in my prayers to god, these are the three wishes I wish come true.
