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Category: Leadership

  • Simon Sinek’s Optimism Company

    Simon Sinek’s Optimism Company

    Daily writing prompt
    What alternative career paths have you considered or are interested in?

    Being an ardent fan and follower of Simon Sinek, I have a long term desire to contribute to Simon Sinek’s Optimism Company.

    For those of you who don’t know about it:

    Simon launched The Optimism Company to help companies inspire their people. The digital learning company offers live online classes, on-demand courses, keynotes, and workshops to help teach leadership, purpose, and culture.

    Since all of us are in dire need of optimism, learning and teaching nuances on optimism would be real fun.

  • Extending Idea Diffusion Curve to Marketing

    Extending Idea Diffusion Curve to Marketing

    Extending George Moore’s Idea Diffusion Curve to marketing of new products is what we talk about in this post.

    Seth Godin talks about tapping in UNFULFILLED worldview through compelling storytelling in his book, All Marketers are Liars.

    As shown in the insight below, once the unfulfilled worldview is tapped into by the storytelling ability of a marketeer, these early adopters help to spread the word.

    This is how Seth Godin talks about extending the idea diffusion curve to marketing.

    For one more insightful post from this book, visit this link:

    https://viewpointsunplugged.com/the-five-steps-of-remarkable-marketing/

    To know more about the author Seth Godin and his blogsite please visit:

    https://seths.blog

  • The Best Definition of Consumer Worldview

    The Best Definition of Consumer Worldview

    The best definition of a consumer worldview can be found in Seth Godin’s book All marketers are Liars.

    The insight inspired from the book has been illustrated below:

  • Role of Frames in Storytelling

    Role of Frames in Storytelling

    The role of frames in storytelling has been effectively outlined by Seth Godin in his book All marketers are Liars.

    Frames are effectively utilized by smart marketers for effective storytelling to consumers.

  • The Most Complete definition of Success

    The Most Complete definition of Success

    Daily writing prompt
    When you think of the word “successful,” who’s the first person that comes to mind and why?

    When I think about being successful, my single parameter is Simon Sinek’s definition of Success, which is as follows. Hence the FIRST person who comes to my mind is Steve Jobs the co-founder of Apple Computers.

    Steve Jobs was a visionary who has taught us to dream big via the possession of iconic Apple products e.g. MacBook, Iphone, Ipod etc.

  • Top Two Steps to market a Product

    Top Two Steps to market a Product

    This insight inspired from Seth Godin’s book All marketers are Liars mentions about the top two steps to market a product.

  • Evolutionary Journey of Modern day Marketing

    Evolutionary Journey of Modern day Marketing

    Know about the evolutionary journey of Modern Day marketing

    Seth Godin mentions that modern day is all about storytelling. The evolutionary journey of modern day marketing is a shift from mass marketing to the ability to tell compelling stories.

    This insight inspired from the book All marketers are Liars compares modern day marketing v/s historical marketing and hence shows the journey.

    Through this insight we come to understand how modern day marketing has evolved over time.

    In the industrial age, production dictated marketing whereas in the modern conceptual age storytelling plays a key role.

    Have you read this book yet?

    The book All Marketers are Liars is a masterclass in marketing. Please find below another wonderful post inspired from the same book.

    https://viewpointsunplugged.com/typical-journey-of-a-good-story/

    To know more about the author Seth Godin and his inspirational work please visit:

    https://en.wikipedia.org/wiki/Seth_Godin

  • Five Principles to adopt an Infinite Mindset

    Five Principles to adopt an Infinite Mindset

    Daily writing prompt
    What principles define how you live?

    There are five principles that define the life I live by adopting an Infinite Mindset.

    1. Advance a Just CAUSE which acts as a GUIDING STAR for motivating myself.
    2. Constant endeavor to build trust at home and workplace wherein people feel psychologically safe in my company
    3. Respect , study and be prepared to learn from Worthy Rivals to keep playing the infinite game more effectively
    4. Avoid complacency & Prepare for Existential Flex which is run time disruption at a time things are going well. This helps me course correct as needed.
    5. Demonstrate the Courage to Lead

    All these principles have been inspired from Simon Sinek’s work in his book The Infinite Game.

  • Life is an Infinite Game

    Life is an Infinite Game

    Daily writing prompt
    When was the first time you really felt like a grown up (if ever)?

    The time when i felt like a grown up is when I realized that life is an Infinite game. This is when I realized that competition hardly matters, what really matters is being a better version everyday.

    Frequently we end up comparing with others and get stressed up without realizing that god has handed each one of us a different question paper to solve.

    Read these insights to know more –

  • Practice the JOY of GIVING

    Practice the JOY of GIVING

    Daily writing prompt
    If you had a million dollars to give away, who would you give it to?

    If I had a million dollars to give away, for the joy of giving, I would have set up an Optimism company to motivate stressed out people. My goal with this Optimism company is to educate seekers of motivation how to adopt a positive mindset in order to remain in flow.

    There are no better positive emotions than optimism and the joy of giving.

    Read this insight to understand the benefits when we practice the art of giving.