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Category: Marketing

  • What is special about CRAFTSMAN MINDSET?

    The following self help and motivational insight has been adopted from Cal Newport’s book Deep Work and throws light on the virtues of adopting a craftsman mindset.

    If you want to love what you do, abandon the passion mindset (“what can the world offer me?”) and instead adopt the craftsman mindset (“what can I offer the world?”).”

  • Does your LEADER exhibit TRUST?

    The following leadership insight has been adopted from Simon Sinek’s book The Infinite Game

    When leaders are willing to prioritize trust over performance, performance almost always follows.”

  • Why BEING the BEST no longer MATTERS?

    The following leadership insight has been adopted from Simon Sinek’s book The Infinite Game

    “Infinite-minded leaders understand that “best” is not a permanent state. Instead, they strive to be “better.” “Better” suggests a journey of constant improvement and makes us feel like we are being invited to contribute our talents and energies to make progress in that journey.”

  • Why does it take COURAGE to create COMPELLING presentations?

    The following great presentation insight has been adopted from Carmine Gallo’s book Talk Like Ted

    It takes courage to reduce the number of the slides in a presentation. It takes courage to speak for 18 minutes instead of rambling on for much longer. Leonardo da Vinci once said, “Simplicity is the ultimate sophistication.””

  • Is POWERPOINT more important than the STORY?

    The following self help and motivational insight has been adopted from Carmine Gallo’s book Talk Like Ted

    What’s the first thing you should do when creating a PowerPoint presentation? If you’re like many people you’ll say, “Open PowerPoint.Wrong answer. You should plan the story first. Just as a movie director storyboards the scenes before he begins shooting, you should create the story before you open the tool. You’ll have plenty of time to design pretty slides once the story is complete, but if the story is boring, you’ve lost your audience before you’ve spoken a word.”

  • Won’t you STOP MANAGING and START LEADING after reading this?

    The following self help and motivational insight has been adopted from Simon Sinek’s book Leaders Eat Last

    I know of no case study in history that describes an organization that has been managed out of a crisis. Every single one of them was led.”

  • Which is that ONE thing to catapult your TEAM from good to GREAT?

    The following self help and motivational insight has been adopted from Simon Sinek’s book Leaders Eat Last

    Leaps of greatness require the combined problem-solving ability of people who trust each other.”

  • How is good LEADERSHIP similar to EXERCISE?

    The following leadership insight has been adopted from Simon Sinek’s book Leaders Eat Last

    Good leadership is like exercise. We do not see any improvement to our bodies with day-to-day comparisons. In fact, if we only compare the way our bodies look on a given day to how they looked the previous day, we would think our efforts had been wasted. It’s only when we compare pictures of ourselves over a period of weeks or months that we can see a stark difference. The impact of leadership is best judged over time”

  • What is that FORMULA to encourage a healthy LEADER FOLLOWER relationship?

    The following leadership insight has been adopted from Simon Sinek’s book Leaders Eat Last

    And when a leader embraces their responsibility to care for people instead of caring for numbers, then people will follow, solve problems and see to it that that leader’s vision comes to life the right way, a stable way and not the expedient way.”

  • Is your workplace troubled by unethical behaviour?

    The following self help and motivational insight has been adopted from Daniel Pink’s book Drive

    The problem with making an extrinsic reward the only destination that matters is that some people will choose the quickest route there, even if it means taking the low road. Indeed, most of the scandals and misbehavior that have seemed endemic to modern life involve shortcuts.”