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Category: Marketing

  • What is PERL in a factory model?

    Organizations running their business in a factory model mode , have the goal of having the highest PERL which stands for Percentage of Easily Replaced Labors

    If you can easily replace most workers , you pay them less and hence make more money.

    In such an environment , needlessly to say risk-rewards dominate

    Adopted from Seth Godin’s book Linchpin

  • Three factors influencing product longevity

    The three factors are:

    1) Increasing product awareness

    2)Acquisition of new customers

    3) Retention of existing customers

    Adopted from Matt Watkinson’s book The Grid

  • Three factors impacting profitability of a product

    The three factors are:

    1) The revenue model adopted

    2) Choosing the right price for the product

    3) The sales volume of the product

    Adopted from Matt Watkinson’s book The Grid

  • Three components to uniquely position product offerings

    The three components are:

    1) The product or service proposition to position the product

    2) The brand appeal to customers

    3) The customer experience journey

    Adopted from Matt Watkinson’s book The Grid

  • Three dimensions of product rivalry in a market

    The three factors are:

    1) The category to which the product belongs to

    2) The territory where the product manufacturer operates in

    3) The alternatives and substitutes with respect to the product

    Adopted from Matt Watkinson’s book titled “The Grid”

  • Three factors on customer’s desirability of a product

    The three factors are:

    1) Values abd beliefs related to the product

    2) Meeting of customer goals using the product

    3) Current barriers with the existing product to long for the new product

    Adopted from Matt Watkinson’s book “The Grid”

  • Fanatic Discipline for high performance

    Fanatic Discipline for high performance

    Why is Fanatic Discipline needed for High Performance?

    In his book Great by Choice Jim Collins illuminates us on the need for leaders to exhibit fanatic discipline for high performance of their teams.

    Such Discipline helps in displaying extreme consistency of action in terms of values , goals , performance standards & methods.

    With a sense of “Fanatic Discipline” , high performers are utterly relentless , unbending in their focus on their quests.

    The following snapshot mentions the 5 elements which are the key ingredients of Fanatic Discipline.

    Fanatic Discipline for High Performance

    For another such wonderful insight from the same book, please read below:

    https://viewpointsunplugged.com/10x-organizations-and-their-fanatic-discipline/

    To know more about the author Jim Collins and his work please read the link:

    https://en.wikipedia.org/wiki/James_C._Collins

  • FIVE STEPS to CREATE STORIES

    If you are looking for your next story, watch out for these five steps to create  compelling stories.

    1) Travel more be it personal or business

    2) Keep changing your mode of transport to work – use carpool , bus etc. to get connected with more people

    3) Say yes to more and more event invitations even though they may seem weird

    4) Dont run away if you bump into someone weird

    5) Convince your spouse to do something adventurous e.g. new method of exercising to stay fit.

    Margot Leitman has provided these fascinating tips in the book titled ” Long Story Short”

  • Welcome post for motivation preachers and seekers

    Welcome post for motivation preachers and seekers

    By means of this first post would like to mention that this blog site is for preachers and seekers of motivation.In the hustle and bustle of our daily lives each one of us look forward for that shot of motivation and inspiration to re-energize ourselves in order to carry on our daily chores. With lessons learnt from numerous self help and motivational best sellers let us prepare ourselves to embark on the journey towards fulfillment.