Adopted from the following great insight shared by Cal Newport from the book Deep Work
“Efforts to deepen your focus will struggle if you don’t simultaneously wean your mind from a dependence on distraction.”
Category: Marketing
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Thriving in the new economy needs focus on these TWO CORE abilities
Adopted from the following great insight shared by Cal Newport from the book Deep Work
“Two Core Abilities for Thriving in the New Economy
1. The ability to quickly master hard things.
2. The ability to produce at an elite level, in terms of both quality and speed.”
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This is why everything in life is about FOCUS
Adopted from the following great insight shared by Cal Newport from the book Deep Work
“Who you are, what you think, feel, and do, what you love—is the sum of what you focus on.”
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Most marketers make the mistake of NOT thinking themselves as STORYTELLERs
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“We’d like to believe that efficient, useful, cost-effective products and services are the way to succeed. That hard work is its own reward. Most marketers carry around a worldview that describes themselves as innovators, not storytellers.”
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This is MARKETING!!
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.”
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This is how FEAR of CHANGE spoils great ideas
Adopted from the following great insight shared by Seth Godin from the book All Marketers Are Liars
“The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got. In other words, people wait until they have a heart attack or get diabetes before they go on a diet.”
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Isn’t this such a quirky human psychology of we as consumers?
Adopted from the following great insight shared by Seth Godin from the book All Marketers Are Liars
“We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.”
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Struggling with email communication? These tips would help
Adopted from the following great insight shared by David Rock from the book Your Brain at Work
Great tips on producing desired email communication..
1. Emails should contain as few words as possible.
2. Make it easy to see your central point at a glance, in one screen.
3. Never send an email that could emotionally affect another person unless it’s pure positive feedback.
4. Emotional issues must be discussed by phone; email should be used only to book a time for a call.
5. If you accidentally break rule number four, phone the person immediately, apologize, and discuss the issue by phone.
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Are you into constant emailing and text messaging?This will make you think
Adopted from the following great insight shared by David Rock from the book Your Brain at Work
“A study done at the University of London found that constant emailing and text-messaging reduces mental capability by an average of ten points on an IQ test. It was five points for women, and fifteen points for men. This effect is similar to missing a night’s sleep. For men, it’s around three times more than the effect of smoking cannabis.
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Mindfulness is a habit , read this to know more
Adopted from the following great insight shared by David Rock from the book Your Brain at Work
“Mindfulness is a habit, it’s something the more one does, the more likely one is to be in that mode with less and less effort…it’s a skill that can be learned. It’s accessing something we already have. Mindfulness isn’t difficult. What’s difficult is to remember to be mindful.”