Category: Marketing

Adopted from the following great insight shared by Malcolm Gladwell from the book David and Goliath

“Israeli minister of defense Moshe Dayan—the architect of Israel’s astonishing victory in the 1967 Six-Day War—also wrote an essay on the story of David and Goliath. According to Dayan, “David fought Goliath not with inferior but (on the contrary) with superior weaponry; and his greatness consisted not in his being willing to go out into battle against someone far stronger than he was. But in his knowing how to exploit a weapon by which a feeble person could seize the advantage and become stronger.”

Adopted from the following great insight shared by Malcolm Gladwell from the book David and Goliath

“According to research done by Mitchell Chang of the University of California, the likelihood of someone completing a STEM degree—all things being equal—rises by 2 percentage points for every 10-point decrease in the university’s average SAT score.4 The smarter your peers, the dumber you feel; the dumber you feel, the more likely you are to drop out of science.”

Adopted from the following great insight shared by Malcolm Gladwell from the book David and Goliath

“Gifted children and child prodigies seem most likely to emerge in highly supportive family conditions.In contrast, geniuses have a perverse tendency of growing up in more adverse conditions.”

Adopted from the following great insight shared by Malcolm Gladwell from the book David and Goliath

“innovators need to be disagreeable. By disagreeable, I don’t mean obnoxious or unpleasant. I mean that on that fifth dimension of the Big Five personality inventory, “agreeableness,” they tend to be on the far end of the continuum. They are people willing to take social risks—to do things that others might disapprove of.”

Adopted from the following great insight shared by Malcolm Gladwell from the book David and Goliath

“The scholars who research happiness suggest that more money stops making people happier at a family income of around seventy-five thousand dollars a year.

After that, what economists call “diminishing marginal returns” sets in. If your family makes seventy-five thousand and your neighbor makes a hundred thousand, that extra twenty-five thousand a year means that your neighbor can drive a nicer car and go out to eat slightly more often.

But it doesn’t make your neighbor happier than you, or better equipped to do the thousands of small and large things that make for being a good parent.”

Adopted from the following great insight shared by Malcolm Gladwell from the book David and Goliath

“The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”

Adopted from the following great insight shared by Malcolm Gladwell from the book David and Goliath

“We spend a lot of time thinking about the ways that prestige and resources and belonging to elite institutions make us better off. We don’t spend enough time thinking about the ways in which those kinds of material advantages limit our options.”

Adopted from the following great insight shared by Malcolm Gladwell from the book David and Goliath

“What is learned out of necessity is inevitably more powerful than the learning that comes easily”

Adopted from the following great insight shared by Malcolm Gladwell from the book David and Goliath

“We are all of us not merely liable to fear, we are also prone to be afraid of being afraid, and the conquering of fear produces exhilaration.…The contrast between the previous apprehension and the present relief and feeling of security promotes a self-confidence that is the very father and mother of courage.”

Adopted from the following great insight shared by Malcolm Gladwell from the book David and Goliath

“Giants are not what we think they are. The same qualities that appear to give them strength are often the sources of great weakness.

And the fact of being an underdog can change people in ways that we often fail to appreciate: it can open doors and create opportunities and educate and enlighten and make possible what might otherwise have seemed unthinkable.”