Category: Marketing
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This quote exposes a quirk in human psychology
Adopted from Seth Godin’s great quotes.. “We believe what we want to believe in, and once we believe something, it becomes a self-fulfilling truth.”
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This is what makes Apple products so unique
Adopted from the following great quote of Seth Godin.. “The organizations that succeed realize that offering a remarkable product with a great story is more important and more profitable than doing what everyone else is doing just a bit better.”
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Marketing is about ethically exploiting this human psychology
Adopted from the following great quote of Seth Godin.. “People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.”
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This quote can help frame our “Elevator Pitch”
Adopted from the following great quote of Seth Godin.. “If you can’t state your position in eight words, you don’t have a position.”
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This quote encourages us to embrace “Discomfort” to stand out
Adopted from the following great quote of Seth Godin.. “Discomfort brings engagement and change. Discomfort means you’re doing something that others were unlikely to do, because they’re hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.”
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Aligning use of technology with the Hedgehog Concept
The great organizations use technology as the ACCELERATOR of momentum not the CREATOR of it.. Great organizations understand technology first and decide to adopt the relevant technology that aligns with the three circles of the Hedgehog Concept.. Adopted from Jim Collins”s book Good to Great , this is what makes great organizations so successful..
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An enduring culture of discipline cannot be built with force
Great organizations led by Level 5 leaders build an enduring culture of discipline whereas comparison companies who are led by talented yet not Level 5 leaders tend to personally discipline the organization through sheer force. This comparison is a leadership masterclass and shows why Level 5 leadership is so difficult to attain.. Adopted from Jim…
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These are the two principles based on which great companies craft their strategies
Firstly , the great organizations craft their strategies around deep understanding of the three circles mentioned in the Hedgehog concept: What can you be BEST in the WORLD at? What are you DEEPLY PASSIONATE about? Is the strategy ECONOMICALLY VIABLE? Secondly the great organizations translate their understanding into a simple , crystalline concept that guided…
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This is why some people are not able to challenge the status quo
Adopted from the following great quote of Seth Godin.. “Doing what you’ve been doing is going to get you what you’ve been getting.”
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This is what Modern day marketing is all about
Adopted from the following great quote of Seth Godin.. “Marketing is no longer about the stuff that you make but about the stories you tell.”