• Firstly , the great organizations craft their strategies around deep understanding of the three circles mentioned in the Hedgehog concept:

1. 1. What can you be BEST in the WORLD at?
   2. What are you DEEPLY PASSIONATE about?
   3. Is the strategy ECONOMICALLY VIABLE?

• Secondly the great organizations translate their understanding into a simple , crystalline concept that guided all the efforts

Adopted from Jim Collins’s  book Good to Great

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