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Category: Marketing

  • How OFTEN does this HAPPEN to YOU?

    The following insight has been adopted from Seth Godin’s book All Marketers are Liars

    “We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.”

    Though purely psychological this happens to most of us without we realizing the same.

  • The FINE LINE between CONFIDENCE and ARROGANCE is..

    The following self help and motivational insight has been adopted from Simon Sinek’s great leadership insights

    Thus a leader needs to understand this difference to create a lasting impact

  • SIT BACK and GET BORED for this reason.

    The following self help and motivational insight has been adopted from Cal Newport’s book Deep Work.

    “To simply wait and be bored has become a novel experience in modern life, but from the perspective of concentration training, it’s incredibly valuable.”

    Thus being BORED may indeed be a novel experience.

  • Why are EXTRINSIC REWARDS inherently RISKY?

    The following self help and motivational insight has been adopted from Daniel Pink’s book Drive

    “The problem with making an extrinsic reward the only destination that matters is that some people will choose the quickest route there, even if it means taking the low road. Indeed, most of the scandals and misbehavior that have seemed endemic to modern life involve shortcuts.”

    Thus making extrinsic rewards the only destination comes at a very heavy price.

  • Choosing MEDIOCRITY comes at a PRICE..

    The following self help and motivational insight has been adopted from Daniel Pink’s book Drive

    “The ultimate freedom for creative groups is the freedom to experiment with new ideas. Some skeptics insist that innovation is expensive. In the long run, innovation is cheap. Mediocrity is expensive—and autonomy can be the antidote.”   TOM KELLEY General Manager, IDEO”

    Thus settling for mediocrity can turn out to be very expensive in the long run.

  • Why ARTICULATING VALUES as VERBS can help?

    The following self help and motivational insight has been adopted from Simon Sinek’s book Start With Why

    For values or guiding principles to be truly effective they have to be verbs. It’s not “integrity,” it’s “always do the right thing.” It’s not “innovation,” it’s “look at the problem from a different angle.” Articulating our values as verbs gives us a clear idea – we have a clear idea of how to act in any situation.

  • Our BRAIN’s OBSESSION for a sense of PURPOSE..

    The following self help and motivational insight has been adopted from Simon Sinek’s great leadership insight

  • The FINE line between SUCCESS and FULFILLMENT is this..

    The following self help and leadership insight has been adopted from Simon Sinek’s great leadership insight

  • Aren’t ALL INNOVATORS connected by this COMMON THREAD?

    The following self help and motivational insight has been adopted from Malcolm Gladwell’s book David and Goliath

    Innovators need to be disagreeable. By disagreeable, I don’t mean obnoxious or unpleasant. I mean that on that fifth dimension of the Big Five personality inventory, “agreeableness,” they tend to be on the far end of the continuum.They are people willing to take social risks—to do things that others might disapprove of.”

    This is why those who innovate are not afraid to challenge the STATUS QUO.

  • Have you wondered why MOST ARTISTS are UNREASONABLE?

    The following self help and motivational insight has been adopted from Malcolm Gladwell’s book David and Goliath

    “As the playwright George Bernard Shaw once put it: “The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”

    Hence needless to say most renowned artists end up being unreasonable..