Good stories have the power of reinforce our worldview. These have the power to satisfy a consumer’s hidden desires.
Inspired from Seth Godin’s book All Marketers are Liars.
Category: Motivational
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Which is the BEST MONTH of the YEAR?
I consider October as the Best Month of the Year.
The month of October, heralds the arrival of Autumn season as well as a string of festivals wherein you can enjoy quality time with family and friends.
This is also a time of the year when you take stock of the hard work done over the best part of the year.
Without family, friends and social bonds our life in incomplete. And that is why this part of the year starting from October, gives me a chance to socialize with friends and family.
The power of social bonds and the ability to respect it, indeed makes us human.
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The Hallmark of a Remarkable Story
The hallmark of a remarkable story is its ability to meet the wishes that are part of a consumer’s worldview.
The elements of such a story has been highlighted in this post, inspired from All Marketers are Liars.
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Why should you join a LAUGHTER CLUB?
The best part of a city to go at any time is a LAUGHTER CLUB. I will explain in this post why you should join a laughter club.
There is a an emerging need of laughter clubs due to piling stress and anxiety in our lives.
Research has proven that the reason laughter clubs are so effective is that they make us PLAYFUL and active the RIGHT side of our brain.
In essence such an exercise makes us more creative.
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Top Four Reasons of Product Failure
The top four reasons of product as well as service failure has been illustrated below.
This insight has been inspired from Seth Godin’s book All marketers are Liars.
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Need of a Purple Cow in Marketing
The need of a purple cow in marketing is being felt now more than ever before.
The reason why a purple cow is needed has been mentioned in All Marketers are Liars by Seth Godin.
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The Therapy of Optimism
The impression I want to give people is of optimism. Over the years I have understood the science behind the therapy of optimism.
Optimism is a unique human emotion which has the power of self healing by giving hope. Without optimism our brain functioning lacks proper balance and we end up leading non-fulfilling lives.
Science has proven that having hope and faith can improve the functioning of our mind for the better.
As Simon Sinek rightly defines Optimism:
“OPTIMISM is NOT the DENIAL of the CURRENT STATE. OPTIMISM is the BELIEF that the FUTURE is BRIGHT.”
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Top Three Traits of a Linchpin
The book I am currently reading is Seth Godin’s Linchpin. This book is a wonderful book that highlights how Linchpins are indispensable and that they are made not born. The top three traits of a linchpin are as follows:
- Masters the limbic brain(devil) and lets their rational brain take charge of the fear , stress of the limbic brain when it comes to taking risks in order to create insanely different things to achieve fulfillment.
- Challenges the status quo
- In the modern age where factory model has become irrelevant , has the guts to take risks to avoid sheep-walking.
Wonderful read and a must read for those who want to be indispensable.
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Have you heard about Moskito island?
Richard Branson’s Moskito island is one of my dream destinations.
The Virgin Atlantic icon, owns this island and has brought ring tailored lemurs from Madagascar to this island.
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How AUTHENTIC STORIES result in WIN WIN?
The reason authentic stories result in win win has been highlighted in the below mentioned insight.
This insight has been inspired from Seth Godin’s All Marketers are Liars.
