“Hook Model” – How to “Hook” a customer to a product?

“Hooked” by Nir Eyal makes a mention of the Hook Model and ways to ingrain a product in the mind’s of a customer. To hook a customer to a product , the product should get ingrained with the habit of the customer.The following are important takeaways: Hook Model – Start with and move subsequently a)Continue reading ““Hook Model” – How to “Hook” a customer to a product?”

Carmine Gallo’s analysis of Tim Cook’s Tulane speech 2019 – Key Takeaways

Please find below the full analysis of Carmine Gallo. A few key takeaways – Tim Cook , operational genius never wanted to copy Steve Jobs.He wanted to be a better version of Tim Cook. Find your purpose and you will find your voice To be a better speaker , find your passion and build yourContinue reading “Carmine Gallo’s analysis of Tim Cook’s Tulane speech 2019 – Key Takeaways”

4 Steps to a “Habit Forming” Product – Key Takeaways from “Hooked” by Nir Eyal

“Hooked” By Nir Eyal mentions of 4 steps every company takes in order to create “habit forming” products. The steps are as follows: Trigger  –  Internal followed by external to cause a craving Action – Take action after getting enticed by the trigger Variable rewards – These make dopamine to flow through our veins InvestContinue reading “4 Steps to a “Habit Forming” Product – Key Takeaways from “Hooked” by Nir Eyal”

“Predictably Irrational” by Dan Ariely – Some irrational habits

Lot of food for thought after having read this wonderful book. A look at some of our irrational habits –  Seller always values his possessions much higher than the buyer anticipates A high priced items always seems more lucrative to solve a problem than a similar but discounted item e.g. medicines. Having too many choicesContinue reading ““Predictably Irrational” by Dan Ariely – Some irrational habits”

“Predictably Irrational” by Dan Ariely – Some key takeaways

Decoy effect – Introducing a –VE of something , as a decoy , can influence choice/human behavior  when that something is pitched against some other option. Anchor effect – First impression is always the best impression , and can influence all our decisions relative to that impression. Gravitational pull of FREE – We agree withContinue reading ““Predictably Irrational” by Dan Ariely – Some key takeaways”

“Schmoozing” for entrepreneurs

The term “schmoozing” is related to forming more social connections and contacts so important for entrepreneurs of start ups. In his book “Art of The Start” Guy Kawasaki makes a mention of “schmoozing”  and the need of it wherein : The most important thing is NOT WHAT WE KNOW OR WHOM WE KNOW , ITContinue reading ““Schmoozing” for entrepreneurs”

“Answer the SMALL man” – Art of pitching

“Art of the Start” by Guy Kawasaki mentions some very important points on “pitching” for entrepreneurs. One such concept is “Answer the Little Man”. When you are trying to make a point , be it in a presentation to a venture capitalist or to an audience , always imagine a SMALL MAN sitting on yourContinue reading ““Answer the SMALL man” – Art of pitching”

Why is there a need to hire ‘A’ grade employees for emerging start ups?

The “Art of The Start” by Guy Kawasaki mentions the following famous saying of Steve Jobs , on the need to hire ‘A’ grade employees , for any emerging start up: ‘A’ grade employees would hire ‘A’ grade employees , ‘B’ grade employees would hire ‘C’ grade employees , ‘C’ grade employees would hire ‘D’Continue reading “Why is there a need to hire ‘A’ grade employees for emerging start ups?”

Kinds of people whom we recruit – “Art of Start” by Guy Kawasaki

The following are two kinds of people we end up recruiting – Ones those who do NOT have any MAJOR WEAKNESSES – NEITHER do they have any MAJOR STRENGTHS Ones those who HAVE MAJOR STRENGTHS – THEY MAY HAVE MAJOR WEAKNESSES as well.

Don’t forget this “P” of marketing – Seth Godin’s masterclass

Aside from the widely accepted “P”s of marketing the most important and often forgotten “P” for marketers is the “Purple Cow”. By Purple Cow , what Seth Godin means is creating something remarkable and building a story around it to create customer stickiness.