The Four Step Response of Consumer Brain towards Marketing has been highlighted in this blog post.
The same has been inspired from Seth Godin’s book All Marketers are Liars.
Tag: All Marketers are Liars by Seth Godin
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Extending Idea Diffusion Curve to Marketing
Extending George Moore’s Idea Diffusion Curve to marketing of new products is what we talk about in this post.
Seth Godin talks about tapping in UNFULFILLED worldview through compelling storytelling in his book, All Marketers are Liars.
As shown in the insight below, once the unfulfilled worldview is tapped into by the storytelling ability of a marketeer, these early adopters help to spread the word.
This is how Seth Godin talks about extending the idea diffusion curve to marketing.
For one more insightful post from this book, visit this link:
https://viewpointsunplugged.com/the-five-steps-of-remarkable-marketing/
To know more about the author Seth Godin and his blogsite please visit:
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The Best Definition of Consumer Worldview
The best definition of a consumer worldview can be found in Seth Godin’s book All marketers are Liars.
The insight inspired from the book has been illustrated below:
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Role of Frames in Storytelling
The role of frames in storytelling has been effectively outlined by Seth Godin in his book All marketers are Liars.
Frames are effectively utilized by smart marketers for effective storytelling to consumers.
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Exploding the Myth around CONSUMER LIES
Myth around Consumer Lies what is it?
This insight inspired from All Marketers are Liars is all around exploding the myth around consumer lies.
As consumers we frequently lie to ourselves. This irrationality has been aptly captured and highlighted by Seth Godin in this book.
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Why Great Marketers satisfy Consumer Wants?
Satisfying Consumer Wants versus Needs
All great marketers craft a compelling story around their products to satisfy consumer wants and not needs.
The irrationality around consumer wants as opposed to rational needs helps in spreading the stories from one consumer to another.
Thus effective storytelling converts consumers and makes a product iconic.
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The UNDENIABLE TRUTH on FIRST IMPRESSIONS..
The following insight has been adopted from Seth Godin’s book All Marketers are Liars.
“Humans are able to make extremely sophisticated judgments in a fraction of a second. And once they’ve drawn that conclusion, they resist changing it.”
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Why do SMART MARKETERS succeed?
The following great marketing insight has been adopted from Seth Godin’s book All Marketers are Liars..
“Don’t try to change someone’s worldview is the strategy smart marketers follow.”
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Of AUTHENTICITY and your FIRST IMPRESSION..
The following self help and motivational insight has been adopted from Seth Godin’s book All Marketers are Liars..
“The problem with first impressions isn’t that they’re not important (They are important! They’re crucial!) but that we have no idea at all when that first impression is going to occur. Not the first contact, but the first impression.
That’s why authenticity matters.”
