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Tag: AllMarketersAreLiars

  • Authentic storytelling to create purple cows

    All Marketers are Liars By Seth Godin relates the concept of authentic storytelling to creating purple cows(something remarkable).The central idea that resonated with me , in terms of modern day marketing , is as follows:

    Authentic storytelling by creating frames understanding the worldview of a consumer , would resonate with the consumer, make him tell a bigger lie to himself supporting his own worldview. The best case is when the consumer is willing to spread this lie to more and more of his friends and acquaintances , with passion.

    This would thus make the idea spread.Fibs as against frauds can be used to support the story being told to the consumer.

  • “All Marketers Are Liars” – Book by Seth Godin – 3 key takeaways

    3 key takeaways are –

    1. Now marketing is no longer advertising as it used to be in the era when television ads were dominating.Now marketing is storytelling and production is no longer the distinguishing factor.
    2. A great marketer , in the modern era , tells an authentic story considering the worldview that the consumer believes in.This enables the consumer to tell a lie to himself considering the worldview he believes in.In due course of time the course of time the consumer spreads this lie with passion with other fellow consumers.
    3. Storytelling is based on an understanding of the human brain.The human brain is very adept at making snap decisions putting aside facts.The brain craves for something that is new , tries to understand the causation of events and predicts results.