“All Marketers Are Liars” – Book by Seth Godin – 3 key takeaways

3 key takeaways are –

  1. Now marketing is no longer advertising as it used to be in the era when television ads were dominating.Now marketing is storytelling and production is no longer the distinguishing factor.
  2. A great marketer , in the modern era , tells an authentic story considering the worldview that the consumer believes in.This enables the consumer to tell a lie to himself considering the worldview he believes in.In due course of time the course of time the consumer spreads this lie with passion with other fellow consumers.
  3. Storytelling is based on an understanding of the human brain.The human brain is very adept at making snap decisions putting aside facts.The brain craves for something that is new , tries to understand the causation of events and predicts results.