B Corporation is a designation that requires companies to amend their bylaws so that the incentives favor long term value and social impact instead of short term economic gain.
The creation of such a corporation bears ample testimony to the fact that modern day human beings are driven by intrinsic motivation rather than extrinsic short term rewards.
Daniel Pink makes a mention of the same in his book Drive
For more details on B Corporation please refer to the following link from Wikipedia..
https://en.wikipedia.org/wiki/Benefit_corporation