B Corporation is a designation that requires companies to amend their bylaws so that the incentives favor long term value and social impact instead of short term economic gain.

The creation of such a corporation bears ample testimony to the fact that modern day human beings are driven by intrinsic motivation rather than extrinsic short term rewards.

Daniel Pink makes a  mention of the same in his book Drive

For more details on B Corporation please refer to the following link from Wikipedia..

https://en.wikipedia.org/wiki/Benefit_corporation

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