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Tag: Business Model

  • Making your product inimitable

    The three factors are:

    1) Seek legal protection e.g. patents , trademarks e.g. TetraPack

    2) Build durable advantages in the value chain making it difficult to imitate e.g. Ikea business model

    3) Creating competitor lag forcing competitors to make difficult trade offs

    Adopted from Matt Watkinson’s book The Grid

  • Three factors influencing product longevity

    The three factors are:

    1) Increasing product awareness

    2)Acquisition of new customers

    3) Retention of existing customers

    Adopted from Matt Watkinson’s book The Grid

  • Three factors impacting profitability of a product

    The three factors are:

    1) The revenue model adopted

    2) Choosing the right price for the product

    3) The sales volume of the product

    Adopted from Matt Watkinson’s book The Grid

  • Three components to uniquely position product offerings

    The three components are:

    1) The product or service proposition to position the product

    2) The brand appeal to customers

    3) The customer experience journey

    Adopted from Matt Watkinson’s book The Grid

  • Three dimensions of product rivalry in a market

    The three factors are:

    1) The category to which the product belongs to

    2) The territory where the product manufacturer operates in

    3) The alternatives and substitutes with respect to the product

    Adopted from Matt Watkinson’s book titled “The Grid”

  • Three factors on customer’s desirability of a product

    The three factors are:

    1) Values abd beliefs related to the product

    2) Meeting of customer goals using the product

    3) Current barriers with the existing product to long for the new product

    Adopted from Matt Watkinson’s book “The Grid”

  • Three factors influencing “Longevity” of a business

    The three main factors ensuring the longevity of a business in the infinite game of business are:

    1) Customer base

    2) Imitability – The more difficult it is to imitate the more the longevity e.g. Ikea and Tetra Pack

    3) Adaptability – The way the business responds to the changing needs of the environment with time

    Adopted from Matt Watkinson’s book “The Grid”

  • Three factors impacting profitability

    The three factors are:

    1) Revenues from customers

    2) Cost incurred by the business in producing the product

    3) Third abd most important the “Bargaining Power” of the business with suppliers and customers

    Adopted from Matt Watkinson’s book “The Grid”

  • Factors influencing Desirability of a product

    The three factors that impact desirability of a product are:

    1) Wants and needs of the customer

    2) Rivalry in the market with competing products

    3) The product offerings an organization creates aligned with the customer wants and needs

    Adopted from Matt Watkinson’s book “The Grid”