Three factors influencing “Longevity” of a business

The three main factors ensuring the longevity of a business in the infinite game of business are:

1) Customer base

2) Imitability – The more difficult it is to imitate the more the longevity e.g. Ikea and Tetra Pack

3) Adaptability – The way the business responds to the changing needs of the environment with time

Adopted from Matt Watkinson’s book “The Grid”


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