Routine bound work that involves following certain instructions can be outsourced.
This is the kind of work that needs monitoring since it is dreary and workers are bound to lose interest after some point of time.
For this kind of work mainly the “left brain” working of the human brain is needed.Motivation 2.0 or “Carrot and Stick” method works very well in terms of motivation for this kind of work.
Adopted from Daniel Pink’s book Drive
The following are major drawbacks of Motivation 2.0 i.e. Carrot and Stick Motivation.
Adopted from Daniel Pink’s book Drive
Motivation 2.0 coined by Daniel Pink in his book Drive is another name for the “Carrot and Stick” method of motivation that became very widely accepted during the age of industrial revolution.
The definition of Motivation 2.0 is as follows:
“REWARDING an activity will get you MORE of it.
PUNISHING an activity will get you LESS of it.”
When it comes to routine bound , mundane work this works wonders.
This being said the author takes a step forward and mentions why this technique would no longer hold good in the modern age of a knowledge worker.
Daniel Pink’s book Drive provides some key insights on the flaws related to the “Carrot and Stick” method which has been so successfully adopted in the Industrial Era.
When applied to left brain oriented work for e.g. development of algorithm or mundane routine bound work done in a factory shop floor this method gives great results.
But when applied in the modern Knowledge Worker Conceptual age where heuristics and Right Brain thinking matter , adoption of this method can lead to very detrimental effects by killing intrinsic motivation.
Having understood this would help us adopt this approach with caution on a case to case basis.