Why Motivation 2.0 worked in the age of Industrial Revolution?

Motivation 2.0 coined by Daniel Pink in his book Drive is another name for the “Carrot and Stick” method of motivation that became very widely accepted during the age of industrial revolution.

The definition of Motivation 2.0 is as follows:

“REWARDING an activity will get you MORE of it.

PUNISHING an activity will get you LESS of it.”

When it comes to routine bound , mundane work this works wonders.

This being said the author takes a step forward and mentions why this technique would no longer hold good in the modern age of a knowledge worker.