Motivation 2.0 a term coined by Daniel Pink in his book Drive , relates to the Carrot and Stick method of motivating human beings.

Though it has been very successful in the age of Industrial Revolution where work was mainly mundane and routine bound , it fails in the modern age of the knowledge worker due to the following three incompatibility issues:

1. How we organize what we do
2. How we think about what we do
3. How we do what we do

Adopted from Daniel Pink’s book Drive

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