Garmin’s mission statement read as follows:
“We will be the global leader in every market we serve and our products will be sought after for their compelling design , superior quality & best value”
This is an example of product specific egocentric mission statement.Garmin focused on the product with a finite mindset.Needlessly to say this could not stand the test of time making Garmin irrelevant in the age of smartphones.
Simon Sinek makes a mention of the same in his book titled “The Infinite Game”.