Garmin’s mission statement read as follows:

“We will be the global leader in every market we serve and our products will be sought after for their compelling design , superior quality & best value”

This is an example of product specific egocentric mission statement.Garmin focused on the product with a finite mindset.Needlessly to say this could not stand the test of time making Garmin irrelevant in the age of smartphones.

Simon Sinek makes a mention of the same in his book titled “The Infinite Game”.