By making product as a hero in egocentric mission statements , the organization culture suffers.

This when happens shifts the spotlight on the product and enginnering teams at tbe cost of other teams for e.g. Accounts , customer support.

These departments start perceiving themselves as second grade citizens and do not feel inspired to advance something bigger than the product or themselves.

Though sometimes successful in the short term they can never stand the test of time.

Simon Sinek makes a mention of the same in his book titled “The Infinite Game”.