Pitfalls of a egocentric product specific mission statement

Garmin’s mission statement read as follows: “We will be the global leader in every market we serve and our products will be sought after for their compelling design , superior quality & best value” This is an example of product specific egocentric mission statement.Garmin focused on the product with a finite mindset.Needlessly to say thisContinue reading “Pitfalls of a egocentric product specific mission statement”